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Watch the Most Bafflingly Awesome New-Product Demo of 2013 So Far

Everyone is raving about NeverWet, a spray-on waterproof coating that Rust-Oleum is manufacturing and distributing in North America in return for royalty payments. I didn't get what all the fuss was...

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Kia's Man and Woman of Now: Two of the Most Irritating Ad Characters Ever

Australian yuppie hipsters … crikey, who better to pitch cars in Kia commercials? The answer appears to be anyone, judging by the pervasive negative reactions to the automaker's "Man of Now"/"Woman of...

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espnW Shows You How to Portray Women Athletes in Advertising

Those still annoyed by Roxy's sexualized portrayal of a woman athlete will enjoy this more kick-ass 30-second spot for espnW. The first brand promo for the ESPN property, it broke Tuesday night during...

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Colin Firth, 12 Feet Tall and Dripping Wet, Is Britain's Latest Giant Ad Star

Colin Firth is a solid choice for any ad. But a 12-foot-tall version of the Oscar winner rising from a lake, wet shirt sticking to his chiseled physique, is marketing gold. UKTV made the latter happen...

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Belgian Bank Pulls Seriously Creepy Prank to Warn You About Identity Theft

Witness the cautionary prankvertising in this viral spot for a Belgian bank warning you not to give out financial information online. Recounting more than just a simple case of credit-card fraud, the...

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British Ad With Mom Showing Off Cleavage to Her Son's Friends Escapes Censure

Undeniably stupid, but worth banning? That was the tough call facing Britain's ad watchdog as it dealt with 176 complaints over the spot below, for soft drink Irn-Bru. The plot, such as it is,...

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Grand Theft Auto V Gameplay Video Is Killing It in Its First 24 Hours Online

The stats suggest you've probably watched this already, but here it is again—the official gameplay video for Rockstar's Grand Theft Auto V, coming Sept. 17. Gaming spots often blow up quickly online,...

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Fishing Ads in Times Square Openly Loathe the Big City

Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of Times Square already … and go fishing. The Minneapolis agency is kicking off the...

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Project Runway Billboard for Season 12, Awash in Naked Models, Will Run in...

It's an image that was nearly too hot for Los Angeles, a town that regularly sees bare bums and lithe bodies in various states of undress along its famous streets and highways. But after some...

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Bruce Lee Rises Again in Johnnie Walker Ad, but He's Not All There

Re-enter the dragon? Johnnie Walker and BBH resurrect Bruce Lee via CGI technology (and footage of lookalike actor Danny Chan) for this boring Chinese commercial. The spot, approved by Lee's daughter...

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1970s Commercial for Baby Laugh-a-Lot Will Make You Scream-a-Lot

Today's toy ads aren't perfect—the one for Kackel Dackel is disturbing in its own way—but at least they don't give you nightmares. The one below, for Remco's 1971 toy Baby Laugh-a-Lot, is not...

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Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed by Adam & Dave of...

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David Fincher Directs Rooney Mara in Calvin Klein Fragrance Ad

David Fincher's Calvin Klein commercial starring Rooney Mara exists in a dreary, dreamless dimension beyond banality and cliché. It occupies a zone so soullessly stylized that "style" loses all...

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Kung-Fu Farmer Beats Pesticides With More Cowbell in Trippy Spot for...

In this strange ad by Made Movement for Stonyfield, a woman with an Oompa-Loopa-ish complexion and a deeply annoying voice asks her lunchroom friend if she ever wonders about pesticides. Stonyfield...

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Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a...

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8 and dared travelers to play...

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Spotify's Customer Service Looks, and Sounds, Just About Perfect

Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena Woehr for some positive feedback she gave the...

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Waxing Salon Invites You to Rip Wax Strips Off a Human Tear-Off Flier

The fur flew, painfully, in Lowe Roche's recent street promo for Toronto's Fuzz Wax Bar. A guy almost completely covered in wax strips walked around town and invited people to tear them from his skin....

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Incredible Tiny Device Finds Your Keys, Busts Car Thieves and Saves the Universe

It's no NeverWet, but as new products go, Tile has a wow factor that's helped it attract plenty of funding, if somewhat mixed reactions to its core concept. "It has never been easier to find your keys"...

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Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody

Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play in this amusing spot from Wieden + Kennedy...

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Men's Wearhouse Ads: Do You Like the Way They Look Without George Zimmer?

George Zimmer, who founded Men's Wearhouse in 1973 and served as its CEO and ad spokesman until two years ago, was fired in June by the company's board of directors from his new role as executive...

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