Fort Wayne Anchor Alyssa Ivanson Mourns Loss of Infant Daughter
WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. "On November 3, 2024, Joy Agape was born...
View ArticleWalmart’s Black Friday Campaign Spoofs Your Favorite Film Genres
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted "Deals of...
View ArticleGoogle Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More...
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative...
View ArticleMattel Apologizes For Scandalous Misprint on Wicked Dolls Packaging
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for...
View ArticleRZA Plays a Mystical Beekeeper To Mark Nike’s Wu-Tang Clan Dunk High Re-Release
Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter's SNKRS app in early November. "The Hive,"...
View ArticleMajority Promotes Founding Partner Asmirh Davis to President
Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise...
View ArticleCharles Watson Joins WNBC as Reporter
Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national...
View ArticleHeineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand's New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant's...
View ArticleOvernight Cable News Ratings for Nov. 5-7: Kamala Harris’ Concession Speech...
Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN...
View ArticleVerizon Quietly Cuts Adfellows Program, Severing Key Path for Diverse Ad Talent
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for...
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