How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly
Why softness, not power, propelled a brand from malls into the digital realm.
View ArticleAI Is Moving Faster Than Agency Contracts
Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.
View ArticleBest Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted...
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
View ArticleEXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over...
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
View ArticleAds of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
View ArticleEXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial...
The exec is focused on retail advertising's growth.
View ArticleHow News Outlets Are Covering President Trump’s State of the Union Address
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
View ArticleTicker: MS NOW Signs Deal With Crooked Media
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
View ArticleStreaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
View ArticleDept Powers Up Its Global Content Studio With Adobe AI
Dept Studios is the agency's response to growing content demands for brands
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