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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that...
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Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?
Good lord, Beats by Dre is getting great at sports commercials.We wrote at length last month about how the music company and ad agency R/GA have teamed up to make some of the year's best sports...
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Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads
Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to us but appears to have...
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U.K. Watchdog Puts a Lid on Rihanna's Sultry Perfume Ad
Britain's Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna's perfume, Rogue. The ad, which is basically a nude Rihanna sandwiched between...
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No Power? No Problem. Coke Creates Bio Cooler for Villages Off the Grid
Behold Coca-Cola's newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn't need electricity or batteries to operate. The unit, developed by Leo Burnett Colombia and the...
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Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping
When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium into the wound. Gatorade, which...
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Breathe Right Gallops to the Belmont Stakes, Betting on a Horse Wearing a...
On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn't just about raw talent—it's about...
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Giant Scavenger Hunt Scatters 707 Frames From a Mysterious Video in Ads All...
Happy hunting, indeed! A staggering 707 unique illustrations of Haruhi Suzumiya, the anime icon, have been hidden on billboards, in magazines, and even handed out on the street all around Japan. Each...
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Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster
Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does."A Coke used to cost 5 cents," says this new...
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Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month
Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people have always seen as a little...
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Fashion Mannequins Fall on Hard Times in Homeless Advocacy Campaign
Mannequins usually symbolize the consumer ideal of the "good life," draped in couture and jewelry in department-store window displays. But now they've fallen on hard times in a JWT stunt meant to...
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Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say
Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness. Of course, sneering...
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Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun
Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds...
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Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and...
We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll surely remember. Watch...
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This Rather Sexual Bakery Ad Shows How to Cook Up a Morning Quickie
In case Kraft's Zesty Guy left you with any doubt that the world's most boring food items can be eroticized, I present you this ad about having sex on a kitchen counter with an English muffin. Already...
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Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt
How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard (and sometimes look a...
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Brilliant Ad Protesting the Redskins Nickname Airs During the NBA Finals
Miami stumbled in Game 3 of the NBA Finals, but a Native American tribe turned up the heat. The Yocha Dehe Wintun Nation of California ran a 60-second spot protesting the Washington Redskins nickname...
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McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry
You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it...
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This Is India's Most Viral Ad Ever, and It Will Make You Weep for Humanity
How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company tells us is now the...
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Dead Island 2 Trailer Isn't as Artful as the Original, but Is Still Plenty...
The 2011 trailer for the original Dead Island is one of the most notorious video game ads ever made. It won a gold Lion in Cannes that year, yet it was booed at the screening in the Palais and is...
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