You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it captures little truths that are quietly sweet and evocative.
This spot from multicultural agency Alma zeroes in on a great cultural insight in the Mexican American community: what happens when a father and his friends still unequivocally support Mexico, while the son, as secretly as he can, roots for the U.S.
The ad was directed by Diego Luna, still perhaps best known as Gael García Bernal's costar in 2001's Y Tu Mamá También. The humor is broad, and the acting isn't subtle, yet it's one of those ads you can't help but like. Shot in both English and Spanish, it breaks Thursday and will air in general market and Hispanic media throughout the World Cup.
Credits below.
CREDITS
McDonald's: Client
Alma: Creative Agency
Luis Miguel Messianu: Chief Creative Officer
Alvar Suñol: SVP Executive Creative Director
Jorge Murillo: Creative Director/Copywriter
Serge Castagna: Associate Creative Director/Art Director
Rodrigo Vargas: Executive Producer
Marta De Aguiar: Account Director
Ana Silva: Account Supervisor
Diego Luna: Director
Canana Films: Production House
2105 Editorial: Post Production House
Alejandro Santangelo: Editor
Personal Music: Music House
Co. 3: Color Correction
