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Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads
We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp: Reality Stars. We caught up...
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Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La'
Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home. The Colombian singer, responsible for 2010's...
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Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank
The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the first and...
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Ad Agency Creates Jewelry Meant to Combat Sexual Assault
When JWT Singapore was tapped by the Association of Women for Action and Research (AWARE) to create an educational campaign about date rape, the agency decided to go in a different direction. The...
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Google Finds a Grand Metaphor for the Future in a Toy From 1974
Life is like a Rubik's Cube, says Google. A new ad pays homage to the classic puzzle game by featuring its Hungarian inventor, Ernő Rubik, and by leveraging the toy as an ambitious metaphor for the...
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The Model in This Skin-Care Ad Looks Like a Teenager, but She's Actually 45
Looks can be deceiving. That's certainly true of Masako Mizutani, Japan's so-called "Lady of Eternal Youth," who has resurfaced in an ad campaign for Asahi's Asta line of of collagen powder, which...
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Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't...
There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed. BBDO Moscow and Russian...
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Laphroaig Scotch Doesn't Mind If You Think It 'Tastes Like a Burning Hospital'
Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust. Now the distiller is parsing...
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Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1
It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next...
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Topless Sports Illustrated Cover Recreated With Curvy Models
Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge,...
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McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest
Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community...
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Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide
Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a...
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Dubai Resort Welcomes Giant Flock of Ghostly Bird-Humans in Odd JWT Ad
JWT Dubai teamed with FilmWorks and Psyop for this strange 80-second CGI-fest that shows travelers flocking to Atlantis, The Palm, a luxury resort in Dubai. And they "flock" in the literal sense of...
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YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month
Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights, is...
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How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335%
Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with...
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Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman
Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested Development. The streaming...
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Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins
Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard...
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Adidas Creates a Bloody Mess With World Cup Ads Featuring Gory Cow Hearts
Animal rights activists are upset about, well, everything, but they're especially mad about an Adidas World Cup campaign in which soccer players are holding bloody cow hearts. The tagline for the ads...
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Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia
Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico, the online travel agency tells a simple story about buying plane tickets and...
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The Greatest Advertising Idea Ever Is Here, and It Will Make You Hate the...
"Who needs a fucking idea these days when you've got an awesome piece of tech?" Those are the wise words of Steve Back from Ogilvy Australia in the case study below, presenting what is surely the...
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