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Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge, plus-size models were used.
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The tagline is "Sexy at every curve," and the site says it's goal was to "highlight the beauty in all women."
The catalog photos, featuring plus-size models and a plus-size blogger, are incredible. The scenery is amazing (the shoot was in Turks & Caicos), the swimsuits are bright, and the models look like they're having a great time. With the average woman in America wearing a size 14, it's a smart move to market swimsuits for them in such a cool way.
"I think there needs to be more publications and campaigns so that people can say, 'Wow, I look like these women, and they look comfortable and sexy and they're portraying my body type," 24-year old model Jada Sezer says in the video below.
"Not everyone has to be a stick insect and not everyone has to be big," says model Shareefa J. "You can just be you, and that's fine."
I'm into it, and I hope to see more in this vein from brands this year. (Aerie, I'm still throwing you high fives.)
Image may be NSFW.Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
