Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month

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Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people have always seen as a little queer, is doing, in part to support LGBT Pride Month.

With it's new #LuckyToBe campaign, the General Mills cereal is encouraging people to share what makes them unique via social media platforms. And it's made GLAAD—an organization that works for LGBT equality—well, for lack of a better word, happy.

Check out the campaign video from McCann New York below.

Image may be NSFW.
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Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.