John Cena Is Not an Elephant, but Now He's Playing One on TV for Wonderful...
Hey, that elephant sounds awfully familiar! WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in...
View ArticlePedigree Salutes Guide Dogs With a Scary and Emotional Ad About Blindness
Pedigree's latest "Feed the Good" video is timed to Blindness Awareness Month, which it's observing with "Dark to Light," a long-form ad about single mom Liz Oleksa's struggle with sight...
View ArticleADT Reassures Boy Who's Terrified of Ghosts That His Home Is Safe in This...
ADT alarm systems don't just protect you against burglars. They protect you against ghosts. At least, that's what one salesman told a scared child during a phone call that agency SapientNitro has now...
View ArticleSpider-Man Is the Ultimate Everyday Hero in This Touching Healthcare Ad From...
You don't need Spidey sense to be a superhero. In "Philips Everyday Hero," part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a...
View ArticleZocdoc Invites American Workers Everywhere to Take an 'Unsick Day' for Their...
Feeling a tad unsick today? Well, don't come in to work … but feel free to spread it around. Healthcare scheduling service Zocdoc is proposing Unsick Day—a day off each year for workers to attend...
View ArticleIf You're Scared of Clowns, Do Not Watch This Candy Ad. You've Been Warned
Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria.read more
View ArticleOpel Is Showing Off the First Automobile You Can Start With Your Mind
The Paris Motor Show is taking place from Oct. 1-16, and Opel has a surprise for visitors to its stand—an Opel Astra you can start with your mind. Guests are invited to sit comfortably in a chair...
View ArticleBBH Made a Onesie That Explains the Steps of Baby CPR Right on the Front
A star is born! The infant in this BBH London campaign for first aid awareness group St. John Ambulance is quite the thespian. Little Lucy turns in a powerful performance, plugging the...
View ArticleThese New Outdoor Ads in L.A. Capture the Insidious Nature of Domestic Violence
Here's a jarring disconnect—hearts and flowers, boxes of chocolates and hand-written love notes mixed with threats and violence. A new outdoor campaign from the Los Angeles Police Department and mayor...
View ArticleStirring New Trailer Shows Rogue One May Be the Most Intense Star Wars Movie Yet
There is much to find familiar in Rogue One, the upcoming Star Wars spinoff, but there is also a tone that's totally new to the series. The story clearly has frequent refrains we've seen in the...
View ArticleNothing Says Home Improvement Quite Like a Naked Man Tumbling Through the...
Many people are familiar with the feeling of dread that accompanies Dad deciding to fix the sink, or build a garden pond, on his own. He crawls under the house, or he starts digging a trench in the...
View ArticleKen Bone Is Now an Uber Pitchman
That didn't take long. Just four days after becoming an instant folk hero after asking a question during Sunday's town-hall presidential debate, Ken Bone has appeared in his first ad. For Uber!read more
View ArticleMaëva Berthelot Dances Around an Empty London in This Striking Ad for Bose
A lone dancer, Maëva Berthelot, gorgeously freestyles her way through London's empty streets. The sun is out, and the scene is bright—not quite desolate—as she twists and weaves across plazas, around...
View ArticleWhy Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has
Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at least a decent percentage of you are waiting anxiously to head to...
View ArticleThis Toronto Agency Got a Bunch of Canadians to Tell America It's Already Great
The U.S. presidential election is so bad that a group of Canadians have launched a campaign to boost the self-esteem of Americans. Toronto-based creative agency The Garden is spearheading a charm...
View ArticleYour Agency Needs This Buzzword Jar You Pay Every Time You Spout Dumb...
This is not a swear jar, dammit! It is, in fact, a "Marketing Buzzword Jar," the latest industry innovation (and silly self-promotion) from Whit Hiler and his goofy gang at Kentucky ad shop Cornett....
View ArticleSNL Hilariously Skewers Empowering Body Image Ads With 'Chonk' Clothing Spot
About 30 seconds into Saturday Night Live's fake ad for Chonk—a clothing store that pitches its apparel as the key to your inner goddess—it dawns on the ad's stars, including Aidy Bryant, Leslie Jones...
View ArticleClinton Likens Trump to Scut Farkus and Other Memorable Hollywood Bullies in...
Scut Farkus. Biff Tannen. "Sweep the Leg" Johnny Lawrence. Donald Trump? Hillary Clinton has often called her Republican opponent a bully, especially when it comes to how he describes women and his...
View ArticleThis Brewer Made the World's Most Expensive Potato Chips to Go With Its Fancy...
You sit down to enjoy a lovely, high-quality craft beer. And then you ruin the gourmet experience by shoving a bunch of Pringles into your gob. One brewer in Sweden is rectifying this...
View ArticleLincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an...
The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car. The images feature musician Jon Batiste, artist Tali Lennox,...
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