Many people are familiar with the feeling of dread that accompanies Dad deciding to fix the sink, or build a garden pond, on his own. He crawls under the house, or he starts digging a trench in the yard. No logic can sway him. He is unstoppable in his quest. What often follows are days of hijinks, horror and inevitable self-harm.
Apparently this problem is universal. But maybe it isn't so much a problem as an affirmation of existence.
In an ad titled "You're alive. Do you remember?", German home improvement chain Hornbach makes its case, using a naked man, an uncomfortable tumble, lots of mud and one strategically placed nail.
Clik here to view.
