A lone dancer, Maëva Berthelot, gorgeously freestyles her way through London's empty streets. The sun is out, and the scene is bright—not quite desolate—as she twists and weaves across plazas, around street corners, and through the Tube, all devoid of life.
"Alchemy," a 2014 electro R&B track from TĀLĀ (since signed to Columbia), plays in the background, and seems to more than make up for the absence of other humans.
And it all leads up to a product pitch for Bose headphones in this new ad from Grey London.