If anything says "New York" more than a bagel, it's graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald's, from TBWA\Neboko. To promote a new burger--the New York Bagel Supreme--in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective,...![]()
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