There are knights in armor, Aztec warriors, ninjas, samurai and special ops commandos outside. There goes the neighborhood! 72andSunny's trailer for Activision's upcoming Call of Duty: Ghosts features assorted masked warriors, most sporting ornate headgear or fearsome face paint. "There are those who wear masks to hide. And those who wear masks to show us what they stand for," the voiceover says. "There are those who wear masks to protect themselves. And there are those who wear masks to protect us all." That's about it. We don't really learn anything about the nature of Ghosts itself. I'm guessing it's one of those games where you bat a blob of light across the screen, but I could be wrong. We'll know for sure when Ghosts debuts at an Xbox event on May 21, with the actual release set for November. Some may yearn for gameplay footage, but I'm enjoying Activision's teaser approach, which initially masks the details. The riotous "Replacer" spots for Black Ops 2: Uprising, by the same agency, generate excitement while giving little way, and I'd wager the ominous tone and impressive visuals of the Ghosts promo will get the faithful stoked for battle. Well played!

"The functioning kitchen has a hot plate and we make do just fine." "I will not rent my room to a Ugly ass girl or some crazy looking dude that looks like A crack head." "I would like to assemble a house full of people who, like me, are preparing for the fast-approaching zombie apocalypse, also known as peak oil, economic collapse, peak water, and so on."

Happy Place has collected some of the most insane roommate ads ever posted to Craigslist. Better get that tiny studio for $3,000 a month instead. It will be worth it.

Get scarred for life for a little extra cash! That's the tempting offer being floated by New York City's Rapid Realty, which is offering employees 15 percent raises if they get the company's logo tattooed on their person. Some 40 employees have already done so—either because they love the firm, need the money, or both. "I was like, Why am I throwing my money away when I could get myself from $25,000 to $40,000 for the same amount of work?" Stephanie Barry, who might not understand what 15 percent means, tells CBS News. "My wife was a little concerned but I said, you know what, it was the best commitment I could think of," said another employee, who's been on the job all of one month. There are no size or placement restrictions—one clearly ashamed employee got a tiny tattoo behind her ear. And actually, the design isn't terrible. Rapid Realty owner Anthony Lolli pays for the tattoos, which cost up to $300 each. But tellingly, he has yet to get one himself.

Little Debbie did not consult with Gap,JCPenney or any other noted logo overhaulers before updating its own logo—the first tweak to the design since 1985. The change is remarkably subtle, so much so that the dessert-snacks brand is challenging its fans on Facebook to see how many differences they can find. "Leave a comment with the changes you can spot, and share it with your friends to see how keen their eyes are," the brand says. For hints, check out the 1,200 comments left so far.

You can build almost anything with Legos—even controversy!

The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption, "Hey Babe!" Journalist Josh Stearns set off a mini firestorm after spying the stickers in a store and calling out Lego on his Tumblr."I was stunned … street harassment is the most prevalent form of sexual violence for both men and women in the United States," he writes. (He also pointed to a great Lego ad with a girl from 1981 to show "how far they have fallen" in their treatment of gender issues.) Some also noted that the stickers are exclusionary—no women on that crew—and generally portray construction workers as insensitive loafers.

Lego initially responded by saying, "We firmly believe in the play experience we offer, a system that lends itself to years of unlimited play possibilities for any child. To communicate the Lego experience to children we typically use humor and we are sorry that you were unhappy with the way a minifigure was portrayed here." (The "humor" remark subsequently came under fire.) Turns out the product was discontinued in 2010, and the company that made it, Creative Imagination, tanked two years later. Ultimately, Lego told Stearns, "We would not approve such a product again." That's good news, and to its credit, Lego has built up plenty of goodwill through the years, particularly recently. Still, even before stickergate, the company was taking heat for reinforcing gender stereotypes, and they need to do more to counteract that or risk looking like a bunch of blockheads.

Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd like to f--k" into "Mom I'd love to fit'—as in, fit for a bra. You see, they have the same setup as Warby Parker. They send you five bras to try on at home, you send back what you don't want. Presumably, this means you get the perfect fit. And, during this promotion, you also get a free MILF temporary tattoo!

"Mommy, what does MILF mean?" "Um. That's how you spell milk." "Cool! Can I have a tattoo, too?" At this point, it's best for True&Co to just apologize, act contrite and enjoy the attention. The company did offer this explanation on its website:"The term brings to mind pervy frat boys but who says they should own an acronym? … We think there's nothing objectifying about a woman owning her sexuality. We'd be proud to be considered a MILF (Mom I'd Love to Fit)."

Now, I'll admit, there are moms out there who would like to be considered MILFs, but the weirdest part about this whole thing is the art direction. It's all adorable pictures of moms with their kids, and True&Co even wants you to send in your cute pics for its Mother's Day contest and online gallery. The truth? Even if you are sex positive and proud of your smoking-hot MILF status, you probably don't want to involve the kids.

A bunch more images below.

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's overthinking it. It's an extremely sweet ad, expertly shot by the directing duo of Si & Ad at Academy Films. The commercial breaks Saturday in the U.K. during Britain's Got Talent and will run in 30- and 60-second executions. Credits below.

CREDITS
Client: Robinsons
Agency: BBH, London

BBH Creative Team: Matt Moreland, Chris Clarke, Sarah Hardcastle, Elliot Shiels
BBH Creative Directors: Hamish Pinnell, Justin Moore
BBH Producer: Glenn Paton
BBH Strategic Business Leads: John Harrison, Becky Russell 
BBH Strategist: Lilli English
BBH Team Director: Alex Monger

Production Company: Academy Films
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Dom Thomas
Director of Photography: Barry Ackroyd
Postproduction: The Mill
Editor, Editing House: Joe Guest @ Final Cut
Sound: Nick Angell

Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to the brand's love of all things nostalgic) and generally cleaned it up a bit. Designer Mackey Saturday worked with Instagram on it, and explains more here:

I had the opportunity to work with the fantastic team at Instagram to create their new logo. It has been a long time coming, and I'm honored to share the result with you. It was always essential that the design maintained everything that we've all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.

Some more images from Mackey after the jump.

The 139th Kentucky Derby takes place at Churchill Downs on Saturday. The spectacle is as much a soiree and fashion occasion as it is a prestigious horse race. Thousands will flock to the grounds in their Sunday best. For women, flowered floppy hats and sundresses are always a hit. As for the men, a seersucker suit with a festive tie will do. But all that beauty and enimence won't hide the fact that horse racing can be, and often is, a dark sport. To that effect, PETA is launching a new mobile billboard, which will be driven outside the racetrack, to remind visitors of the cruelties that can lie beneath the surface of the thoroughbred sport. The ad, created by a Temple University student, shows a horse with a marking on his nose that looks like a syringe. (He probably races under the name Old Needleface.) The copy reads, "Drugs. Breakdowns. Death. Horse racing is a bad bet." PETA had better get the ad out there early tomorrow, though, because we all know no one remembers anything after that second mint julep.

Nicole Kidman frolics around in some fields, giggles a lot and just generally looks happy and healthy in her first ad campaign for Swisse Wellness, Australia's No. 1 multivitamin brand. And this isn't just some act. "During the shoot, which took place at the historic Terrara House Estate on the Australian New South Wales south coast, Ms. Kidman surprised the crew by diving into the Pacific Ocean for a spontaneous early morning swim at Seven Mile Beach," the brand tells us. "She drove a pickup truck around the rural estate and enjoyed fresh fruit and vegetables from the garden." See, truth in advertising! The spot, the first of four, was done by Melbourne-based ad agency Noisy Beast, which is said to be planning to open an office in Chicago this year to handle U.S. marketing for the Swisse brand. The shoot was styled by a fellow Australian Oscar winner of Kidman's, costume designer Lizzy Gardiner, and directed by U.S. photographer and filmmaker John Urbano. "I joined Swisse because I wanted to help bring awareness to the importance of living a healthy lifestyle in a busy, often stressful world," said Kidman, who signed up as the brand's global ambassador last year. "I love feeling healthy and fit."

Looking for a Mother's Day gift with character? Have you considered some nice arse? A friend passed along this head-scratcher of a print ad from a local jeweler in my Alabama hometown. Hard to believe someone didn't notice before it went to press, but maybe America's love affair with "Britishisms" hasn't made its way down here yet.

The problem with this 30-second spot for Crickett's My First Rifle .22-caliber single-shot gun is that it basically markets it as a toy. We see a school-age boy wide-eyed with excitement when he gets his shiny new weapon—"My first rifle," the voiceover enthuses, "a moment you never forget!"—while his chum is glum because he has to make do with a soccer ball. Sis gets a pretty pink Crickett, and the whole happy, gun-toting clan shoot together at the range. (That kid's ear protection is bigger than his head!) The commercial plays like an anti-firearms parody forged by left-wingers … but feels cruelly ironic in the wake of the accidental fatal shooting of a 2-year-old Kentucky girl by her 5-year-old brother, who'd received a Crickett rifle as a gift the previous year. The most troubling aspect of the ad is its attempt to portray the main kid as a miniature adult, even dressing him in shooting vest and matching cap (with Crickett's logo and tagline clearly visible). Guns should be for those who are old enough to appreciate what life and death really are, and who can take responsibility for their actions, never mistaking a potentially deadly weapon for a toy. Crickett—which removed its website after the shooting—stresses learning gun safety at an early age in the spot, which is all well and good. But accidents happen, even in supervised situations. Besides, kids aren't exactly known for their impulse control, or for always following rules, and I doubt many of them, especially at the age shown here, can truly understand the awesome obligation that comes with pulling a trigger. Expecting them to do so assumes an unreasonable level of maturity and seems horribly unfair; it strips away a bit of their innocence best left intact for a few years more. Via Slate.

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get delicious, trimming diet soda from from me! The Slender Vender. I'm so skinny, I fit between chairs at the hair salon, so you can be thin, but pretty too. I fit between treadmills at the gym, so you can drink more diet soda—it hydrates!—while you're working hard, so you can be more thin, like me. You won't find me, though, at that sketchy artist's loft in Brazil, where that soap company hangs out. Whatever you do, don't go there. They'll try to convince you that you're not anywhere near as fat and hideous as you think you are. And they'll probably serve you soda in a creepy skinny can. For Diet Coke, from Ogilvy Paris.

College Humor took a break from making videos that aren't as funny as they could be to help Henry Gribbohm, a man who lost his $2,600 in life savings on a rigged carnival game. The goal was to get Gribbohm his money and dignity back. Well, his money, anyway. College Humor posted a video explaining Gribbohm's situation, and vowed to donate 10 cents for every time the post was "liked" on Facebook. If they got 26,000 likes, they planned to buy the banana from Henry for $2,600. At 30,000 likes, they's throw in the Xbox Kinect he was originally trying to win at the carnival. At last count, the post is up to 39,000 likes, so Gribbohm appears to be sitting pretty. I don't know whether it truly counts as charity when you're also mocking the affected party—or whether you should reward stupidity like this—but it's a nice resolution anyway.

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on the child's face in the poster, along with ANAR's hotline number and copy that reads, "If somebody hurts you, phone us and we'll help you." People taller than that—i.e., most parents—simply see the child without the bruise and the line, "Sometimes child abuse is only visible to the child suffering it." The metaphor embodied in the display is apt—the figurative differences in perception between abuser and abused here become literal. I'm glad they kept the concept and content simple, too; it makes the interactivity more immediate and less gimmicky. Ad agency: Grey Spain.

Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter & Gamble has learned in recent years, you really can't go wrong in giving mothers some love. And in fact, it's becoming a specialty for Whirled, too. After the jump, check out a second Mother's Day spot the agency did this year—for the ASUS VivoBook touchscreen notebooks.

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing they remembered being called as a child. When they turned the page, the disparaging remark was printed (thanks to a hidden layer of carbon paper) across the shirt of a child—to illustrate that "Words mark children forever." The initiative increased the project's local web traffic 20 percent and helped get schools involved in the program. That's all to the good, but I can't help feeling that the campaign's central metaphor is lacking and dilutes the overall message. A shirt is easily removed and discarded. It's highly impermanent. The pain of verbal abuse is more like a tattoo or a wound, something carved or seared into flesh that leaves its victims more permanently disfigured. Of course, attempting such visceral imagery, especially when kids are involved, might have provoked an outcry against the campaign itself. As it is, the work is well-intentioned and makes its point, but doesn't truly capture the lasting horror of abuse that can indeed scar or brand children for life.

It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who actually has a normal human body. Jennie Runk, a size 12 from America, will appear in this season's beach-related advertising for the brand. "She is absolutely gorgeous and has a normal body. How refreshing," writes one commenter on the Ford Models gallery of photos from Runk's H&M shoot. Like many fashion brands, H&M has been criticized in recent years for featuring "unhealthily thin" models in ads. H&M even used CGI to create waifish bodies that models' heads could be dropped on to as needed. However, brand reps seem to be downplaying Runk's body type by saying she was simply the best pick for the ads. "Our aim is not to convey a certain message or show an ideal," H&M spokeswoman Jennifer Ward tells Quartz.com,"but to find a model who can illustrate this collection in an inspiring and clear way." More photos below.

Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad Men, he tweeted out this amusing note below on Tuesday. To be fair, it almost certainly won't end well for Don, either.

Teaming up with another agency to work onChevy, Don Draper? Dude, we should talk. @madmen_amc

— Jeff Goodby (@JeffBadby) May 7, 2013

Finlandia cheese may come from Finland, but its new ad campaign from Barton F. Graf 9000 takes a detour through Flanders with its comical paintings of a land "where cheese reigns" and some strange cheese-obsessed characters reside. There's the Cheese Dunce, the Cheese Masochist, the Flavor Caretaker and the Flavor Philosopher—all of whom will be coming to out-of-home executions near you. The accompanying radio work—which has probably the most amusing sound effects of any campaign this year, introduces the Cheese Gladiatior, the Cheese Rogue, the Cheese Thief and the Cheese Watchman. Bold flavors, indeed. The illustrations were done by Dan Craig, who's been drawn for years to the work of the 15th century Flemish masters. More work after the jump.

—Radio spots

CREDITS
Client: Finlandia Cheese
Campaign: "Where Cheese Reigns"
Agency: Barton F. Graf 9000
Illustrator: Dan Craig
Photographer: Jamie Chung
Typography/Crest: Jordan Metcalf
Retoucher: Box Graphics
Record/Mix: Heard City
Media: MediaWorx