Dude's got an axe! He's gonna chop up movie posters! Aaaaahh! Lionsgate has overlayed images of scary, animal-masked killers on posters for some of its non-horror releases—such as Tyler Perry's Temptation and Peeples, and the Robert De Niro vehicle The Big Wedding—to promote its upcoming slasher flick You're Next. If you look at the posters, you can see a ghostly maniac poised to strike. It's a pretty freaky effect. Some folks might run screaming from theaters as fast as they can. If they've just watched Temptation and The Big Wedding, they definitely will.You know what's really scary? Lionsgate is releasing two Tyler Perry films this year. Aaaaahh! Via Vulture. Images via Collider and Bloody Disgusting.

The latest Tui beer billboard from New Zealand's DB Breweries is a homophobic eyesore, according to feedback on the brand's Facebook page. Or else it's funny and people should get over it, also according to feedback on the brand's Facebook page. Tui's marketing manager claims the ad's headline—"Dad's new husband seems nice." "Yeah right"—is an innocent combination of the brand's iconic catchphrase with current events: New Zealand's parliament passing a Marriage Equality Act earlier this month. The ad was meant "to highlight the common situation or uncertainty experienced when someone's parent remarries," he says. In other words, the "Yeah right" refers to the awkwardness of a parent remarrying another, not just someone of the same sex. I don't think Tui meant any actual harm here, but the delivery was crap. If you have to explain a joke, that's proof that it bombed. That's not something you can blame on the audience.

Sometimes Apple's demo spots for the iPhone are charming; other times they can feel cold. The recent ones, with the rapid-fire word jumbles and cheerleader-style chants, had an odd, rah-rah vibe to them, which came across as sterile (a danger within Apple's already minimalist environment of purely imagined space). Coincidentally or not, TBWA\Media Arts Lab goes all warm and fuzzy in its latest iPhone spot, "Photos Every Day," which leaves the stark white background behind and reenters the real world. With a quiet piano playing, the 60-second ad shows scene after scene of people using their iPhones to take photos—of their friends, of their family, of nature, of themselves. The spot subtly demonstrates some product features (cropping, zooming, taking panoramic shots) but mostly shows people, and lives being lived. Likewise, the voiceover at the end is broader than usual: "Every day, more photos are taken with the iPhone than any other camera." Apple doesn't often use this line of argument—that you should do something because everyone's doing it. (Through most of its history Apple said the opposite—that you should do something because no one's doing it.) But that's Apple now—no need to think different if the best product happens to be the market leader. And the evocative tone of the latest spot is striking a chord. It's the first Apple ad in a while to top 1 million views on YouTube. Credits below.

CREDITS
Client: Apple
Spot: "Photos Every Day"
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Director: Chuck Monn
Associate Creative Director, Art Director: Antoine Choussat
Associate Creative Director, Copywriter: David Young
Art Director: Anthony Williams
Executive Producer: Eric Voegele
Agency Producers: Perrin Rausch, Rob Saxon, Chris Shaw, Trang Huynh

Production Company: Epoch Films
Director: Everynone

Editorial Company: Nomad Editing
Editors: Jared Coller, Mike Benecke

Postproduction Company: The Mill
Lead Flame Artist: Edward Black
Colorist: Adam Scott

If smartphone advertising has a recurring theme, it's that the users of rival products are idiotic obsessives. Samsung made that point with its campaign poking fun at Apple fanboys. Now, Microsoft is making a similar point about both Apple and Samsung fans. The spot below for Windows Phone, from Crispin Porter + Bogusky and director Roman Coppola, takes place at a wedding, where half the crowd has iPhones and half has Galaxies. The bickering starts immediately, and soon escalates into a nasty brawl. A couple of attractive caterers, meanwhile, don't see what all the fuss is about. Can't we all just get along, and agree to buy Windows Phones? Of course, Microsoft would kill, or at least maim, for the kind of smartphone brand loyalty that the other two companies have. For now, the thinking seems to be, If you can't beat them, at least beat them up. And by the way—yes, unfortunately, Apple body tattoos do exist.

Credits below.

CREDITS
Client: Microsoft Windows Phone
Spot: "The Wedding"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke, Bill Roden
Art Director: Robbin Ingvarsson
Copywriter: Waldemar Wegelin
Executive Integrated Producer: Aaron Kovan
Senior Integrated Producer: Laura Keseric
Junior Integrated Producer: Mike Borell
Production Company: Directors Bureau, Hollywood, Calif.
Director: Roman Coppola
Executive Producers (Production Company): Lisa Margulis, Elizabeth Minzes
Producer (Production Company): Mary Livingston
Postproduction: Method, Santa Monica, Calif.
Editorial Company: NO6LA, Santa Monica, Calif.
Executive Producer, Design: Crissy DeSimone
Producer: Leslie Tabor
Editor: Kevin Zimmerman        
Junior Music Producer: Chip Herter        
Group Account Director: Devin Reiter
Content Management Supervisor: Lynn Harris
Content Supervisor: Kelly Olech
Content Managers: Casey Wilen, Andrea Cadloni
Business Affairs: Katherine Graham Smith
Group Planning Director: Jason De Turris
Junior Cognitive Anthropologist: Tiffany Ahern

Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them, with the force of the breeze increasing for every public mention of #TornadoWeek on Twitter. They're broadcasting the whole thing live on YouTube (see below—although for the full experience, click the link above). There have been about around 6,000 mentions so far, and the winds are in the mid-90 mph range. If the tweet count hits 1 million, the channel is vowing to pummel the interns with a "full blown EF-5 tornado." That would mean wind speeds of more than 200 mph. They'd better have a lot of desk fans on hand.

Dr. Who, your jacket is ready. In this odd spot for 66°North outerwear from German agency Grabarz & Partner, some commuter dude shivering at a remote Icelandic bus stop encounters one of the clothing maker's jackets—which stands upright in the snow, as if someone's wearing it. Yet, the jacket's empty. Or is it? The dude peers inside the hood … and apparently, there's a toasty refuge deep within, with room for people to enjoy hot toddies in front of a roaring fireplace. (Talk about going "all-in" with a metaphor! Actually, I'm reminded of both a Whovian-style alien menace—"Those jacket creatures will kill us all, Doctor!"—and a Tardis. If the jacket were the latter, though, there'd be no need to take public transportation.) The final shot, which is kind of eerie, shows the coat standing alone against the wintry expanse, flames flickering within its faceless, fur-lined cowl. Hey, better put out that fire—no smoking on the bus!

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of its print issues last year. Microsoft's ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge. Wasteful? Sure. Needlessly expensive and complicated? Totally. But it's also the coolest thing Microsoft has done in a while. Same goes for Forbes—well, along with giving NAH's newest album a thumbs-up. Via PSFK.

What if being bad could do some good? That's the question asked by Come4.org, which describes itself as "the first user-generated, nonprofit pornography site devoted to funding charitable and ethically driven projects." The site is being unveiled with help from the Paris office of TBWA agency Being, which crafted an explicit 90-second short film, "The Lover," introducing Come4's first charitable initiative—helping to fund the Asta Philpot Foundation, which is committed to raising public awareness about the sexual rights of disabled people. (Philpot, an American living in Britain, advocates the right to an active sexual life for people with disabilities, even if it means paying for sex.) Check out the NSFW Web film below, followed by more from Come4.org about its philosophy and goals.

This film is NSFW due to nudity.

From Come4.org:

"Sex" is the top word searched on the Internet. With nearly billions of yearly revenues, the sex industry is one of the greatest markets online. Unfortunately, it is also one of the less ethical and transparent ones. Many people consuming free adult contents think that the only risk they may run into is that of being discovered by others. This idea, however, is plainly wrong, for the current model of consuming online sexual contents has many other negative implications.

The prevailing model is finalized to business, and thus it systematically aims at subjugating our sexual imagination to marketing standards. As a result, instead of reflecting the natural plurality of human sexuality, much of today's online sexual contents foster a one-dimensional perspective which is often fake, violent, macho-centered, and in many cases barely legal. We believe that we, as a self-aware community, can do better than this, and that time has come to rethink critically the relationship of online pornography and society.

With Come4 we aim to ignite a new sexual revolution, one that has at its core people instead of money, respect for diversity instead of uniformity, and solidarity instead of selfishness. Our goal is to devolve at least 1 percent of the total revenue of the online sex industry to support ethical causes aimed at defending and promoting sexual rights. Provided no one is harmed and that everything is legal, is there any reason why these revenues cannot be used for better ends?

CREDITS
Client: Come4.org
Spot: "The Lover"
Agency: Being, Paris
Creative Directors: Alasdhair MacGregor, Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Head of TV: Maxime Boiron
Director: Jeppe Ronde
Executive Producer: Jean Ozannat
Production Company: Henry de Czar, Bacon

Saudi Arabia, which ranked 131st out of 134 countries for gender parity in a recent report from the World Economic Forum, has unveiled what is believed to be its first major ad campaign condemning violence against women. The first ad, created by Memac Ogilvy in Riyadh for the King Khalid Foundation, shows a woman in a niqab with a black eye. The English version of the copy reads: "Some things can't be covered: Fighting women's abuse together." "The veil does not only hide women's abuse, but it's also a representation of the social veil behind which a lot of societal deficiencies hide," says Fadi Saad, managing director of Memac Ogilvy in Riyadh. "It is one bold first step toward legislation to fight women's abuse in the kingdom of Saudi Arabia. We believe that the authorities are ready to support such a drive today given the evolution that is taking place in the country." It's another sign that views toward women may be slowly changing in Saudi Arabia. Last summer, Saudi women competed in the Olympics for the first time. And this January, King Abdullah appointed 30 women to the consultative Shura Council—also a first.

George from Arlen's Transmission might not be the next Chuck Testa, but he certainly gave 100 percent to this new commercial, created by local-ad legends Rhett & Link. Compare and contrast the new spot with Arlen's previous commercial, from 2009. Actually, the music's not that different.

All you've ever wanted is to make it easier for that too-friendly guy you were too polite to while drunk at that party to stalk you the next day. No? Budweiser Brazil has the solution for you, anyway. The Buddy Cup (not a sexual position) comes with a QR code and built-in chip that connects it to your Facebook profile, so every time you toast some rando at a Bud-sponsored event, they gain instant access to your Facebook life. Because the world needs another uselessly hi-tech advertising innovation, and because the bar for being Facebook friends these days needs to be even more like blinking at a stranger passing on the street. Brought to you by Agencia Africa, which was also responsible for Bud's less idiotic Will.i.am magazine ad that doubled as a vinyl record.

Google Business Photos is an interesting service through which companies can pay to add interior shots of their offices to Google Street View. The temptation to abuse the service by posting goofy or shocking photos would seem to be irresistible to creative agencies—and indeed, many of them have apparently been uploading prank images. The most curious so far have come from British agency Ideas by Music, which staged a gruesome shower-stall murder for one photo—and then showed the body stuffed unceremoniously into a toilet stall a few doors down. The same agency also staged a Shining tribute by putting a red tricycle in the middle of a hallway, and a mysterious girl standing nearby. Ideas by Music doesn't mind if you stumble across these disconcerting images—on the contrary, the agency's website isthe Google Street View of its interior. Let's see if some U.S. agencies can step up and have some fun with this. Via The Atlantic.

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for Nike, of course, whom he already endorses. (In a statement, the company said: "We admire Jason's courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete's sexual orientation is not a consideration.") About an hour ago, though, JetBlue posted an image created by its ad agency, Mullen, showing a rainbow image of the "i-people" from the company's "You Above All" brand campaign—to show support for Collins. "Thanks Jason, today we're all on the same team," reads the caption on the image, which was posted to Twitter and Facebook. Response has been mixed, with many fans and followers lauding the airline for supporting Collins and others wishing it had stayed "neutral." The brand's courage here is but a shadow of the player's courage, but it's brave nonetheless. Have other brands come out in support of Collins? Let us know in the comments.

Frankly, I needed a testicle-themed parody of Dove's "Real Beauty Sketches" like I needed a kick in the crotch. Portal A was only too glad to oblige, producing this NSFW effort which becomes the second notable spoof of Grupo Ogilvy Brasil's mega-hit in which an FBI-trained sketch artist drew women as they see themselves, and as others see them. The point: "You're more beautiful than you think." (The Dove spot was released only two weeks ago. Feels like it's been around forever.) The Portal A clip is a one-joke parody … though, anatomically speaking, I guess there are a pair. An "Encino P.D. forensic artist" sketches, well, balls, first based on descriptions from their owners, and next by others who have seen them. The point: "Your balls are more beautiful than you think." The acting's solid, and the testicular descriptions ("It's like a frog that died, that's been in the road for two or three days") are amusing. But I feel deflated—this particular sack seems half empty. When you do balls humor, go big! Let it all hang out! All of the sketches look like fairly accurate representations of the body parts in question. Why not have the ones done from the guys' descriptions look outlandishly awful—draw a frog that's been dead in the road for two days—contrasted with sketches of giant smiley-face emoticons, Fabergé eggs and the package on Michelangelo's David? What we have is far too restrained. Back to the drawing board, guys.

Keith Wisniewski, a writer and associate creative director at Publicis Seattle, likes being funny on Twitter. So, he went ahead and published a book of what he considers his most hilarious tweets. Too Small to Fail: The Tweets of Keith Wisniewski is available on Amazon. If you're not immediately rushing over there to buy it, allow the Amish man in the video below to read a little from the book. See, this is how the Amish access the Internet—by reading a book of tweets. You can follow Keith on Twitter at @TheRealWZA. Jokes this week have involved the deformed people of Chernobyl and ninjas with BO.

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest new commercial—the first work from JCPenney's new lead creative agency, Young & Rubicam in New York—the retailer admits that it's troubles are "no secret," but that it's committed to winning you back.

The voiceover says: "It's no secret. Recently, JCPenney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we'd love to see you." The spot ends with the full JCPenney name, and the lines "Come back to see us" and "We're listening on Facebook."

One viewer responded on YouTube by writing: "Thank you for admitting your mistake! My friends, family, and I will be shopping here again!" See how easy that was!

Life just got more stressful for the workers at a Domino's Pizza restaurant in Salt Lake City. That's because that particular location is the guinea pig for the chain's new Domino's Live experiment, dreamed up by Crispin Porter + Bogusky. The agency has installed five cameras at the store to show workers making the pizzas in real time—kneading the dough, adding the toppings, popping the pies in and out of the oven. All through the month of May, anyone who orders a pizza online from any Domino's nationwide will be directed to DominosLive.com, where they will see … well, people making someone else's pizza, not yours (unless you happen to live near that location). The single-store pilot program went live today at 1 p.m. ET (11 a.m. local time), and so far we can see … hmmm, yep, there's some pizza being made. The footage is almost comically boring, but I suppose that's what you get with "transparency"—an inside look at a pretty tedious process in action. CP+B should have used hidden cameras instead. Then we might be in for more of a treat.

Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9 or 10 claim that they feel better about themselves when they're dieting. Rehabs.com has some real-beauty sketches of its own—and they're pretty depressing. Now, the site is putting weight obsession in context by looking at how real women stack up against the world's most notable doll—Barbie. Check out the infographic below to see just how removed from reality the Mattel doll is. As Rehabs.com notes, according to data from the Yale Center for Eating and Weight Disorders, the average woman would have to grow 2 feet taller, extend her neck length by 3.2 inches, gain 5 inches in chest size, and lose 6 inches in waist circumference to look like Barbie. That's going to hurt a bit. Another shocking, historical tidbit from the site: Mattel's Slumber Party Barbie, released in the 1960s, came with a scale permanently stuck at 110 pounds, and a small book titled "How to Lose Weight," whose only advice inside was "Don't eat!"

Via Co.Create.

Of all the images to take from British TV series Black Mirror, the one that made a billboard for Australian TV network Studio was of a man doing the underpants Charleston with a pig. Cable provider Foxtel issued an apology in response to the immediate blowback, and it's as spineless as the offending image was tasteless and bewildering. "[The billboard] was intended to provoke," it said in a statement, "but it is clearly in appalling taste and demonstrates a lapse of judgment by Studio, and a failure in the approvals process at Foxtel." Well, no kidding. Why even move forward with an idea like that when you know you'll just have to apologize and take it right down? Part of me wants to see what would have happened if they'd stood their ground.

AshleyMadison.com doesn't get political unless there's a sex scandal to exploit, so of course they jumped all over Mark Sanford. Wait, that came out wrong. The extramarital dating website is endorsing Sanford, the former governor now running for Congress, with a billboard in his home state of South Carolina that says "Next time use AshleyMadison.com to find your 'running mate.' " That's a reference to his "Appalachian Trail" excuse for why he went missing that time for six days. I don't see how AshleyMadison would have helped him since a) his other woman lived on another continent and he still got caught, and b) Sanford is kind of an idiot. But AshleyMadison's job is sleaze, not logic. Not to be outdone, Larry Flynt has also endorsed Sanford, hailing him as "America's great sex pioneer."