Frank Ocean Gets the Last (Four-Letter) Word in Spat With Chipotle
Remember that viral Chipotle ad featuring an animated scarecrow battling evil factory farms while Fiona Apple crooned a version of Pure Imagination over top? Apparently, Frank Ocean had an earlier...
View ArticleEach Model for Betabrand's New Spring Collection Has a Ph.D.
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a...
View ArticleCringey-Cute Clothing Ad With Strangers Kissing Has 7 Million Views in One Day
How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other. The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label...
View ArticleAnd Here's the First Branded Parody of That Super-Viral 'First Kiss' Ad
The surest sign that you've created a viral juggernaut is that the parodies quickly come flowing in. This will be especially true of Wren's "First Kiss" ad, which is so stripped down visually that it...
View ArticleQ&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win
"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and MOFILM's Oscars competition. That honor went to a whimsical exploration of creativity by Jude...
View ArticleRobinson Cano's Aura Speaks for Him in First Ad for the Seattle Mariners
The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second baseman. Seattle's...
View ArticleKobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry
Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from which "every note [is] a comedy...
View ArticleDuracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands
Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for Duracell had public-transport patrons in chilly...
View ArticlePETA Sues San Diego Airport for Rejecting Anti-SeaWorld Ad
Claiming that its anti-SeaWorld billboard was wrongfully rejected for display, PETA is suing the San Diego Airport Authority with backing from the ACLU. The billboard pairs actress Kathy Najimy's...
View ArticleFrozen's 'Honest Trailer' Captures Everything That Made Viewers Hot and Cold...
Like many parents, I've been seeing (or at least hearing) a lot of Frozen lately. And while I enjoyed it enough the first time around, the film's odd logic doesn't always hold up under multiple...
View ArticleUnapologetic Fitness Mom Turns Her Polarizing Facebook Photos Into a Movement
When Maria Kang posted a picture of herself looking fit and trim while surrounded by her three young sons last year, she became a lightning rod for debate over realistic body images and "fat shaming."...
View ArticleAd Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream
Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who performed the...
View ArticleCan an Ad Campaign for Women's Rights Succeed by Only Featuring Men?
Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications during pregnancy and...
View ArticleIs This Obscure European Sock Company the World's Worst Advertiser?
There's dark humor, and then there's morbid humor. And then there are these French-made ads for Burlington socks, which likely don't qualify as any sort of humor whatsoever. The brand's newest ad...
View ArticleRemember When Burger King Ads Were Insane? In New Zealand They Still Are
It's been years since Burger King's U.S. advertising was truly weird. You have to go back to the Crispin Porter + Bogusky stuff from the mid-2000s—in particular, the deeply troubling "Eat Like Snake"...
View ArticleMother London Makes Its Own 'First Kiss' Parody … With Dogs
The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs. Stranger dogs tend to get pretty...
View ArticleOlympic Skier Ted Ligety Chats With a Snowflake Depressed About Climate Change
Olympic skier Ted Ligety plays straight man to a sullen, animated snowflake in this 90-second spot from Al Gore's Climate Reality Project. It's part of CRP's "I Am Pro Snow" campaign featuring winter...
View ArticleCoke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around...
View ArticleArnold Wants You to Drive Around in His New Tank, Crushing Stuff for Charity
Arnold Schwarzenegger has finally achieved his lifelong dream. No, it's not becoming a champion weight lifter/action hero/governator. It's his dream of owning his own "f--king tank." Since it's only...
View ArticleJust About Every Brand Wants a Slice of Pi Day
If you've spent 3.14 seconds on Twitter or Facebook today, you probably know that it's March 14, or 3.14, or Pi Day. Ah yes, Pi Day, celebrating a mathematical constant, a number with way too many...
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