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Kraft Invents a Past That Never Existed for 'New-stalgic' Mac & Cheese Flavors
Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese. After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo, Buffalo Cheddar, Three...
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And Finally, Here It Is: Yahoo's New Logo
After "30 Days of Change," Yahoo rolled out a new logo at midnight ET on Thursday, introducing a design that wasn't one of the 29 previously floated throughout the past month. Instead, it's a...
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Marketing Predictions for Season 17 Cast of Dancing With the Stars
By David Schwab, Octagon First Call And so we begin again… it's season 17 of Dancing with the Stars. The show that draws more than 15 million people weekly has revitalized and jump-started dozens of...
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Is This the Most Evil and Sadistic Prankvertising Stunt Yet?
We've seen all manner of prankvertising over the past few years, but this campaign from LG—if it's real and not staged—could be the most brutal example yet. (It's also questionably timed, given the...
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Wheelchair Basketball Ad for Guinness Wins on a Buzzer Beater
The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and...
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Tom and Gisele Strut and Sing Their Way Through Their Latest Ads
It's a good week to be the Bündchen-Brady offspring. Their already-considerable trust funds likely just got even fatter, as their telegenic, brand-bait parents—that would be supermodel Gisele and...
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Ad for Thomas Pynchon's New Novel Is One of the Oddest Things You Will See
Why do people make video trailers for novels? They never really work, and this new one for Thomas Pynchon's Bleeding Edge is an especially sobering reminder of how ineffective they are. Pynchon—who...
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Kenneth Cole Makes a Syria Joke, Because the Egypt One Went Over So Well
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear— Kenneth Cole (@KennethCole) September 5, 2013 Kenneth Cole's February 2011 tweet about Egypt—"Millions are in...
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If You Love Animals, You're Really Going to Love Petco's New Commercial
There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well, can get even more...
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Great Parody Infomercial Says a Cat Will Solve All Your Irritating Problems
Cats suck. However, this ad made by students at Webster University for Tenth Life Cat Rescue, a St. Louis group that saves strays and promotes feline adoptions, does not. The spot spoofs schlocky...
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Dodge Goes From Zero to 100 in W+K's Latest Comical Dart Spot
Dodge hits the bull's-eye with this spot from Wieden + Kennedy and Caviar director Keith Schofield that demonstrates how to make a Dart in "100 Easy Steps." "Step 1: Study the competition," says the...
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Oops! Clear Channel Billboard Features UNLV Coach Who Left Two Years Ago
What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking? They actually weren't dreaming of past basketball glory this week when a Sin City highway...
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Kenneth Cole Clarifies: Being a Jerk on Twitter Is Just Good Business
Whatever he was wearing yesterday—boots, loafers, sandals, pumps—Kenneth Cole appeared to really step in it when he tweeted out an awkward reference to the Syrian crisis as a way of promoting his...
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Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey
DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike guys grow...
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First TV Commercial for Monopoly's New Cat Game Piece Is Somewhat Anti-Cat
Your cat loves board games, just not the same way you do. Your beloved feline wants to scatter all the pieces and then park her furry bum in the middle of the action, regardless of your intention to...
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Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad
A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11." The ad for Tumbledown Trails Golf...
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Trident Gum Airs Its Own TV Commercial Made From a Single Vine
Traditional TV may soon be overgrown with Vines. Big players like Dunkin' Donuts, Nissan and Virgin Mobile have all either aired TV spots created on the Twitter-owned six-second video platform or plan...
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Don't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to...
Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation...
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Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad
Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which is part of a campaign that...
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Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles
I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of its "Not Normal" campaign,...
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