The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and pushing each other despite your disadvantage. Guinness captures the true essence friendship in this poignant spot with a twist ending, part of its "Made of More" campaign. What's more, they do all in less than 20 words. The music is The Cinematic Orchestra's 2007 track "To Build a Home." Agency: BBDO, New York.
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