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Honda Likens Its Engineering to a Thrilling Rock Climb in This Eye-Popping...
The new Honda Civic isn't just a car. It's a gorgeous towering sandstone formation. At least, the daring engineering that went into designing it is akin to free-climbing a giant cliff, promises a new...
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KFC’s Latest Facebook Ad Says Something Pretty Nasty, and Not Just About Food
Would you believe us if we told you KFC was going organic? No? Luckily for you, we don't plan on saying that today. In fact, we're going to say the opposite: In a weird new Facebook ad, KFC U.K. and...
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Pizza Hut Made ‘Pie Tops,’ With a Button on the Tongue to Order Pizza, for...
Pizza chains are way ahead of the curve when it comes to innovative--some might even say goofy--ways to order pizza. Now, Pizza Hut raises the bar for March Madness with "Pie Tops," a set of...
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This News Site’s Fun Ads Remind Us Everything Is Political, Not Just Government
People like to say politics is personal. Sure, profoundly so. But the personal is also political--something "Micropolitics," a new campaign from Egyptian news organization Mada Masr, expresses with...
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Looking for an Internship in Advertising? This Agency Will Give You a Job...
Internships are mostly about trading free labor for job experience. But Toronto agency Zulu Alpha Kilo is taking a different approach to internships this year--turning them into employeeships, where...
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This Chevrolet Ad Offers a Glimpse of the Remarkable High-Tech Future of...
Adding visual effects to advertising is a notoriously labor-intensive postproduction process. But Chevrolet this week premiered a slick commercial that used technology from Epic Games and The Mill to...
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Elon Musk Agrees to Hold Contest for Fan-Made Tesla Ads, at the Urging of a...
Elon Musk is well aware that Tesla's superfans love to make unauthorized commercials for the brand, given that Tesla doesn't make its own (and, given the power of word of mouth, doesn't really need...
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Peeps-Flavored Oreos Are Here, and They’re Turning People’s Poo Pink
Oreos loves itself some limited editions. From red velvet to candy corn to thin mint, half the fun is in buying a pack just to find out what they taste like. But in the case of its Peeps-flavored...
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These Curious Billboards in California Show the Exact Natural Landscapes...
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes--because they show the landscapes themselves. Jennifer Bolande's...
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Petra Collins Drenches Gucci’s New Eyewear Ad in Colorful Fever Dreams of Her...
You know what's funny about other people's nostalgia? No matter how distant from your own experience, romanticized memory somehow always feels familiar. To promote Gucci's 2017 spring/summer eyewear...
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Listen Closely to the Sound as You Pan Around Honda’s Innovative New 360...
A fun new 360-degree video uses spatial audio to bring to life some of the different ways consumers might use the new Honda CR-V. A couple laughs by a campfire on a wooded getaway. A welder takes a...
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This Data-Tracking ‘Smart Condom’ Is the Weirdest Sex Wearable Yet
Wearables have come a long way, but they're not part of everyday life yet. Before that happens, we'll experiment. Some of the results will be more amusing than useful, like Pizza Hut's pizza-ordering...
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Despite Logan and Deadpool, Don’t Expect a Flood of R-Rated Superhero Movies
Logan hit theaters this weekend, promising moviegoers their last chance to see star Hugh Jackman as Wolverine, the character he first brought to the big screen 17 years ago in the first X-Men movie....
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W+K’s New Music Video for Portugal The Man Is an Interactive Toolkit for the...
Alaskan rock band Portugal The Man just released its long-awaited music video for the single "Feel It Still." And with help from Wieden + Kennedy, it's made the experience a lot bigger than ear candy:...
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Moe’s Southwest Grill Drops Microwave Ovens From a Helicopter in This Crazy Ad
At Moe's Southwest Grill, subtlety is not on the marketing menu. Why bother touting taste or the fast-casual dining experience when dropping microwave ovens from a helicopter and blowing up freezers is...
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Benjamin Moore Has a Brand New Paint, and an Eye-Popping Campaign to Go With It
Attention, color lovers. To promote Benjamin Moore's new Century line of paint, the creative team at The Martin Agency wanted to show the product at work, so it created a life-sized stop-motion video...
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Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s...
Pedestrians in lower Manhattan had a new piece of branded art to ponder on Tuesday morning, as McCann New York and client State Street Global Advisors conspired in the middle of the night to drop a...
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Netflix Made Instructions for How to Use Its Shows’ Stars as Personal Trainers
For those who've always wanted to work out with help from Terry Crews or the Queen of England, the world is about to get a lot more benevolent. Last week Netflix released a guide that teaches viewers...
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Valvoline Gets Philosophical in Gritty Ads Aimed at DIYers and Car Buffs
Do philosophy and motor oil mix? Valvoline does its darnedest to find out in ads that fuse gritty, documentary-style car, truck and motorcycle footage with voice recordings of British philosopher Alan...
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W+K Explains What Unites Its Powerful Nike Women Ads Running in Russia,...
Some weeks ago, we saw Nike release a number of local-market spots for women, in what we suspected was a push to convey a larger, global message. We interviewed women from each market to help translate...
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