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Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action
Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing...
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BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream
Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad...
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McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry
Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns...
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This Gun Control Campaign Lets You Sign a Yearbook for Kids Who'll Never Have...
Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because...
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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner...
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment...
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Everyone's Angry at This Racist Chinese Ad, but It Says Something About...
Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called...
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Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood
Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his...
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Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto...
If you dig into the history of the cell phone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it...
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The Fat Lady Picks Up the Mic and Sings, as Agency Post-it Wars Reach a...
You thought Havas Worldwide's giant mic drop was the end of the agency #postitwars down on Canal Street. But Getty Images and New York magazine picked up the mic and had the fat lady sing on the...
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An Airline Made Sneakers That Vibrate to Lead You Around Cities You're Visiting
Imagine if you could explore Europe's greatest cities without having to constantly look down at your phone to make sure you're on course to your next destination. U.K.-based regional airline easyJet...
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This Sneaker Brand Got People Running by Offering Lovely Dinners Paid for in...
Most people don't like running. That's OK. We can't all be masochists, pining to destroy our knees before their time. But to incentivize would-be runners, sneaker brand Kalenji found a motivating...
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Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism
The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular...
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A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night...
Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender...
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The Story Behind This Amazing (and Very Real) Ad for a Realtor With...
Looking for a real-estate agent whose superpowers are visibly evident in the form of piercing lasers shooting out of her eyeballs? Give Patricia Houlihan a call today!read more
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Want Fresh Produce? This Agency Helped a Grocer Grow Food Right in the Store
As if self-checkout and bagging our own groceries at the supermarket weren't humiliating enough, now we're expected to harvest our own vegetables in the produce section! Supermarket chain Zona Sul...
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Dos Equis Puts Two Fairly Interesting People, Erin Andrews and Luis Guzmán,...
Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme.read more
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Pfizer and Its Scientists Take Us Through the Lengthy Creation of a...
From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair its sector's crumbling...
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Nivea Made a Waterslide That Applies Sunscreen to Kids, So Parents Don't Have...
Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water, the last thing they want is to stand there...
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Lucasfilm Ran This Ad in an Irish Paper to Thank the Locals After Filming...
In an infinitely classy and gracious move, Lucasfilm took out an ad in the Irish Examiner to thank the communities of Crookhaven, Goleen and the Brow Head peninsula, where parts of the upcoming Star...
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Elizabeth Banks Helps People Find Their Dream Homes ... in Their Actual Dreams
Boy, Elizabeth Banks can sure get inside your head. The actress returns for a self-consciously wacky house party in Pereira & O'Dell New York's latest work for Realtor.com. In new ads, she invades...
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