Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water, the last thing they want is to stand there while their parents rub sunscreen all over them.
Nivea has a somewhat elaborate solution to that problem. The brand created a waterslide—the SunSlide—that dispenses waterproof sunscreen so kids get completly covered while enjoying the sun and playing on an awesome inflatable slide.
FCB Cape Town came up with the SunSlide after learning that South Africa has the world's highest rate of skin cancer, per the Skin Cancer Foundation. The massive water slide is equipped with hundreds of spray-jet portals and filled up with 50 liters (roughly 13 gallons) of SPF 50+ waterproof sunscreen to ensure all participants get equal coverage.