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Swedes Are Asked to Call ‘The Syrian Number’ in Sobering Spinoff of ‘The Swedish Number’

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A new Swedish campaign raises awareness about the ongoing conflict in Syria by creating "The Syrian Number," a spinoff of last year's "The Swedish Number," a tourism campaign that invited people abroad to call and chat with a random Swede. The new campaign, by Unicef and MDC Partners agency Forsman and Bodenfors, urges citizens of...

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