Brands that have weighed in on Friday's inauguration of Donald Trump as the U.S. president have mostly tiptoed around the issue with cryptic or broad messaging. But not Al Rifai, a Lebanese nut brand, whose front page ad on Saturday in The Daily Star newspaper is nothing if not frank.
"The world has gone nuts," says the headline, above a product shot and below the paper's coverage of Trump's big day—and the conflicting reactions to it.