When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words.
Is it comfort? Security? A desire to stand out—or hide in plain sight?
You'll find these questions spinning through your head as you try to unravel this touching ad from Globe Telecom in the Philippines, where the brand officially partnered with Rogue One: A Star Wars Story for a campaign called #CreateCourage.
The ad tells the story of a child going to school each day in a stormtrooper helmet, often escorted by a supportive older brother. But of course, I don't want to spoil the reveal, so give it a watch: