One reason people go for over-the-top (OTT) services like Netflix is you don't have to worry about channels anymore. You can just run it and have this broad array of awesome content at your fingertips.
Barring HBO, channels are too dispersed to put up much of a fight against that kind of variety. They're niches, and if you don't fit into theirs, it isn't likely you'll visit the channel all that often.
Then there are bundles. Bundling is one of the things millennials would like to see vanish—you're paying for a few channels you like, and getting a whole bunch you don't care about.
Even so, French network Canal+ has just released an energetic little ad that makes bundles feel a lot like ... well, Netflix, frankly.