The inventors at Breakfast have been busy, and their newest toy is ready for market.
The Brooklyn-based agency and product design shop—once described as a team of "hardware hackers"—today is launching a flexible, standalone version of its electromagnetic dot-based billboard. The "Flip-Disc Display System" is a literally titled out-of-the-box approach to kinetic signage, made of modular panels that can recreate images, video, text and more, all fed to it via an accompanying app.