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A Bit Too Much Family at the Holidays? HotelTonight Has a Wicked Solution for That

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Not to be uncaring or anything, but family time should have its limits. Contrary to popular belief—and lots of heart-tugging holiday advertising flooding the market lately—there really is such a thing as too much togetherness.

Mobile app HotelTonight is clear-eyed about this, but doesn't suggest skipping the trek home altogether. That would be harsh (and potentially hazardous to your relationships). The brand does, though, give you an escape from your nattering cousin, your magic-loving uncle and that godforsaken doll-filled guest room at Grandma's house.

Its new campaign, "Visit, Don't Stay," aims to remind us all that Norman Rockwell-style gatherings exist only in paintings, and that saving our sanity is equally important as showing up for Thanksgiving dinner.

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