A lot of Christmas ads suggest that spending time with friends and family should be the ultimate goal of the holidays. But what about those people who don't have much of either?
Apple just released its 2016 holiday commercial, and it's devoted to reminding people that friends and family aren't the only people who might need comforting at this time of year—and in this particular year, too.
Directed by Park Pictures' Lance Acord (who also directed Apple's Emmy-winning 2013 holiday ad, "Misunderstood"), it's a remarkable piece of work and a study in contrasts—dark and light, sad and happy, lonely and full of love.