Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really. There's barely a connection made between Lenovo's product line and Kobe in this Chinese spot, though there are worse things in life than gratuitous piano playing. For those of you who are surprised that Kobe had this talent, check out his six-second video that was the inspiration for the ad. He has said the Moonlight Sonata, in particular "calms me down when I reach my breaking point."
Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what happened in this stunt from ad agency Grip Limited in Toronto, which marked the long-awaited arrival of the celebrated Doritos Locos Tacos in the country by using a special laser to burn exasperated tweets from impatient customers right on the first batch of shells—and then invited those same customers to a "special fan event" where they literally ate their words.
Back in the U.S., meanwhile, Taco Bell has rolled out the new Fiery Doritos Locos Tacos, and is promoting them with two new spots from Deutsch LA. The first, titled "The World's Most Hottest Idea," shows various people discussing the spicy taco's flavor, oblivious to actual fires erupting around them. (Note the movie marquee in the last frame, "Gordy and Brian Take on Delaware," which refers to the creative team who created the spot.)
The other new spot, "No Pican," is the first commercial from the Deutsch LAtino multicultural marketing practice, and will target Latino audiences.
See those two spots, and credits for all three, below.
CREDITS Client: Taco Bell Canada Campaign: DLT Eat Your Words Agency: Grip Limited, Toronto CD: Ben Weinberg CD: Pat Andrews Copywriter: Trevor Gourley Art Director: Julia Morra Director of Client Services: John Miller Account Director: Cheryl Gosling Business Manager: Liliana Coimbra Producer: Liz Crofton Production House: Data Armada Editor: Duane Vandermeulen Music/Sound: Imprint Music Post Production: Grip Limited Chief Marketing Officer: David Vivenes Director of Marketing: Michael Van Horne Marketing Manager: Veronica Castillo
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Client: Taco Bell Spot: "The World's Most Hottest Idea"
Client Credits President: Brian Niccol Chief Marketing & Innovation Officer: Chris Brandt Brand Creative Director: Tracee LaRocca Senior Manager, Brand Experience: Aron North Manager, Brand Experience: Ashley Prollamante
Agency: Deutsch, Los Angeles Group Creative Director: Brett Craig Creative Director: Jason Karley Creative Director: Josh DiMarcantonio Senior Art Director: Gordy Sang Senior Copywriter: Brian Siedband Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy Senior Producer: Mila Davis Music Supervisor: Dave Rocco
Production Company Arts and Sciences in Los Angeles, CA Director: Matt Aselton Director of Photography: Nigel Bluck Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producer: Scott Kaplan 1st A.D.: Craig Pinckes
Editorial Company Cut and Run in Santa Monica, CA
Editor(s): Jay Nelson Assistant Editor(s): Luke McIntosh and Sean Stender Senior Producer: Amburr Faris Executive Producer: Carr Schilling
Post Facility MPC in Santa Monica, CA Colorist: Ricky Gausis
Visual effects Company Method in Santa Monica, CA VFX and Online Artist: Jason Frank VFX Assistant Artists: Patrick Vollkommer Creative Director: Claus Hansen Producer: Stephanie Alllis
Music/Composer Massive Music in LA, CA (Music Festival scene only) AFM Stock Music (Airbrushing scene only)
Sound Designer Company 740 Sound Design LA, CA
Sound Designer: Rommel Mollina Assoc Producer: Jeff Martin Executive Producer: Scott Ganary
Audio Post Company Lime Studios, Santa Monica, CA Mixer: Rohan Young Assistant: Patrick Navarre Executive Producer: Jessica Locke
End Tag Mnemonic: Method Studios-Santa Monica, CA Executive Producer: Robert Owens
Additional Deutsch Credits: Chief Executive Officer: Mike Sheldon Account Management Credits: Group Account Director: Walter Smith Account Directors: Amanda Rantuccio Account Directors: Christi Johnson Account Supervisor: Steve Scutellaro Account Executive: McKenna Pickett Account Planners: Chief Strategic Officer: Jeffrey Blish Group Planning Director: Christian Cocker Traffic/Business Affairs: Director of Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Business Affairs Manager: Nestor Gandia Director or Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Sarah Brennan
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Client: Taco Bell Spot: "No Pican"
Client Credits: President: Brian Niccol Chief Marketing & Innovation Officer: Chris Brandt Brand Creative Director: Tracee LaRocca Senior Manager, Brand Experience: Aron North Manager, Brand Experience: Ashley Prollamante
Agency: Deutsch, Los Angeles Group Creative Director: Brett Craig Creative Director: Jason Karley Creative Director: Josh DiMarcantonio Art Director: Luis Farfan Senior Copywriter: Armando Samuels Senior Copywriter: Natalia Cade Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Producer: Ilene Kramer Music Supervisor: Dave Rocco
Production Company Cortez Brothers/ Marina Del Rey, California Director: Esteban Sapir Director of Photography: Travis Cline Executive Producer: Ed Rivero Head of Production: Ashlee Cohen Line Producer: Asori Soto 1st A.D.: Mariano Andre
Editorial Company Beast LA /Santa Monica, CA Editor(s): Kevin Garcia Assistant Editor(s): Gabriel Ordonez Executive Producer: Jerry Sukys Head of Production: Darby Walker Producer: Mary Stasilli
Post Facility CO3/ Santa Monica, CA & Method Studios/Santa Monica, CA Colorist: Sean Coleman @ CO3 Online/VFX Artist: Tim Rudgard @ Method Studios Assistant: Louis Schachte @ Method Studios Executive Producer: Robert Owens @ Method Studios Producer: Stephanie Allis @ Method Studios
Visual effects Company Method Studios/Santa Monica, CA (graphics lifted/adapted from previous Taco Bell spots) VFX Artist: Tim Rudgard VFX Assistant Artists: Louis Schachte Creative Director: NA Producer: Stephanie Allis CD VFX Supervisor: NA
Music/Composer Elias Arts LLC, Santa Monica, CA Executive Producer: Ann Haugen Producer: Katie Overcash Composer: Jack Shenker Creative Director: Brett Nichols
Sound Designer 740 Sound Design & Mix/ Los Angeles, CA Sound designer(s): Rommel Molina, Nicholas Interlandi, Michael Dillenberger Executive Producer: Scott Ganary Associate Producer: Jeff Martin
Audio Post Company Tono Studios/Santa Monica, CA Mixer: Juan Felipe Valencia Executive Producer: Noel Miranda Producer: Monica Sotelo
Additional Deutsch Credits: Chief Executive Officer: Mike Sheldon Account Management Credits: Group Account Director: Walter Smith Integrated Account Supervisor: Steve Scutellaro Account Director: Amanda Rantuccio Account Director: Mildred Grijalva Account Director: Christi Johnson Account Executive: McKenna Pickett Account Planners: Chief Strategic Officer: Jeffrey Blish Senior Account Planner: Pearl Owen Traffic/Business Affairs: Director of Integrated Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Director of Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Sarah Brennan
Nothing compliments flame-grilled perfection better than golden fries, right? The problem is, it's too much work to eat a burger, then put it down, and then pick up, dip and eat a french fry. It's madness really. (Light bulb!) Thankfully, Burger King has answered our prayers with the "French Fry Burger." It's a burger topped with, you guessed it, delicious french fries. The chain will be offering the flame-grilled masterpiece starting Sept. 1 through the fall for $1 in an effort to push back against McDonald's Dollar Menu. Now, if only Burger King could manage to work out a burger, fry and drink sandwich. Now, that would be impressive.
Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and asking various cube-jockeys, including the team's equine mascot Champ, to "Guess what day it is?" Dirk is stoked because it's game day, unlike the original ad's talking camel, who was more of a Wednesday fan. The spoof's punch line, also playing off the Geico ads: How happy are folks who buy Mavs' season-ticket packages? Happier than Dirk on a game day! It's a cute spot, and Dirk finds the perfect mix of goofy charm and self-deprecation. And while we're on the subject of music—sorry, my transition game is off today—Dirk's also amusing in this beat-boxer clip co-starring wacky German D.J. Flula and a couple of Mavericks dancers. Oh, he can't match Kobe Bryant's mad classical piano skills, but still, check it out. "Satisfaction" guaranteed!
If you love live-chatting with babies and put tremendous stock in the opinion of bakers, then you probably love most tech advertising. In its new parody, "Every Tech Commercial," CollegeHumor skewers some of the most frequent clichés from ads for apps, smartphones, tablets and assorted other gadgets. It's an admirable collection, though it omits my personal favorite trope: the early adopter who smugly solves someone else's problem using the device, instantly becoming a hero to some poor Luddite loser.
Barton F. Graf 9000 says it wasn't involved in a stunt early Thursday when a guy in a horse suit appeared to be trying to poach staff for the agency outside Wieden + Kennedy in New York. W+K's Kevin Wang snapped this photo outside his agency's offices this morning, writing on Twitter: "Dude. BFG just took poaching to a whole new level." The message is pretty blunt, too. "I have no idea who it is or why they'd be doing it," Barton F. Graf's Eric Kallman tells AdFreak.
Barton F. Graf 9000 has been in major growth mode recently. As Gerry Graf told me in April:"We're bringing in creative technologists, people who know the social space. It's a chicken-and-egg thing. If we bring in the talent before we get certain assignments, then we end up getting those assignments. It's always a little bit of a risk, but it's worked out for us."
Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of dozens of Progressive commercials, and regular habitat of Flo? Probably not. Still, this new spot from the brand shows you what it would feel like anyway. It starts off with the sort of fairly routine "Have you heard about [Product X]?" discussion about which only marketers fantasize, and ends with a husband's whole world—including his spouse—being transformed into a scene from a light-filled insurance salesroom. According to Progressive, it's the first Superstore ad sans Flo—or at least, with Stephanie Courtney as Flo. She is approaching her 100th commercial for the brand, but also finds herself joined by a growing cast of characters and guest stars. Naysayers, don't get your hopes up, though—she's survived much worse than a little vacation.
Monistat used "granny panties" in a recent ad as a metaphor for how women feel when they have a yeast infection. Now, though, after supposed complaints from the granny-panty-wearing community, Monistat is backtracking. On a new grannypanties.org website, the pharma brand—perhaps inspired by maxipad maker Bodyform's faux contrition—has issued the following heartfelt apology that's anything but heartfelt:
To the makers and wearers of granny panties everywhere, we here at Monistat offer our sincerest apologies. By helping millions of women feel like their sexy selves faster, we've seen some unintended repercussions. We have painted your treasured unmentionables in an unflattering light, and as a result, the market for bloomers is dwindling by the day, and the international granny panty industry has fallen on tough times. And though there will always be some who choose to allow their undergarments to ride up to their lower back for all to see; this does not mean they should be judged. Their choice of comfort over conformity is a bold one. Those very hip-huggers helped pave the way for the g-strings, thongs, and boyshorts of today. But the days of 10-gallon skivvies and support that stretches for yards are coming to an end. And honestly, we're not all that sad to see them go.
Monistat, of course, manufactured both the controversy and the apology. But it's nicely executive by ad agency Allen & Gerritsen. Particularly amusing is the accompanying video on the website depicting a faux talk show, Box Talk With Kitty Montgomery, in which women square off from both sides of the granny-panty issue. Check out the video below.
Rich Silverstein is apparently not an easy boss to have. The notoriously demanding co-founder of Goodby, Silverstein & Partners in San Francisco is looking for a new executive assistant, as his current assistant is leaving. And judging by the Craiglist help-wanted ad, and the crazy-fun accompanying website, you should almost certainly NOT apply for this job. Here's how the Craigslist ad starts out:
Have you ever looked greatness in the eyes—and cried because it was so damn beautiful it hurt your feelings? If not, you should really get to know Rich Silverstein. Rich has been inducted into halls of fame—yes, plural. His achievements read like a novel, albeit one written by Stephen King. You've probably heard stories. And they're every bit as true as they are misleading. He is tough and expects greatness. But he holds himself to the same impossible standards. The success he's had is the stuff of Mad Men. And the stuff of madmen. Rich Silverstein answers to nobody. And that nobody could be you.
Then there's a list of prerequisites for the job (one of them is that you must not be "an agency spy. Or ever have written for AgencySpy"), along with a link to work4rich.com.
That's where things get truly cray cray, as the application process turns out to be a series of ludicrous Web challenges, including transcribing a fast talker's gibberish and memorizing a set of names in just two seconds.
You have until Sept. 6 to get past that step in the process, and then "Rich will handpick his favorites and invite them to the Google Hangout of the century." That should be a doozy.
Yes, that's right, you enjoy your current job just fine, thank you.
Credits below.
CREDITS Creatives: Zach Canfield Pablo Rochat Adaye Worku
Chocolate is both the medium and message in this Milka campaign from Paris agency Buzzman. Some 10 million of the chocolatier's flagship Alpine milk bars destined for sale in France and Germany, the brand's biggest markets, were cast in new molds for a September promotion. Each bar is missing a single chocolate square, though the overall 100-gram weight has been maintained, as the remaining squares are a tad larger. Using a code on each package, consumers can either request the missing squares for themselves … or send them to someone else, along with a "tender note" explaining the gift. (The offer is actually subject to local weather conditions, to avoid melting.) Milka says the effort is designed to let people truly experience its "Dare to be tender" tagline. It's a clever idea, but you know … even with a note, I'm not so sure I'd really get the point from a single, tiny chocolate square. If your feelings are so tender, just send me the whole bar! I'm partial to almonds. Also, caramel. A carton would be nice. Via Adverve.
Here's a brilliant spot starring two god-fearing guinea pigs arguing over whether their house is possessed by an angel or a demon. The ad is just one execution in a tiny, web-only BBDO campaign starring talking animals for AT&T Digital Life, a technology and security solution that lets you control electronics in your home while you're away. The insight that advanced technology probably seems like magic to our pets is delightfully simple, and the voice acting and writing for these adorable guineas is spot on—particularly when Kim threatens to get on Carl "like a bum on a pork chop" if he doesn't stop his "rantin' and ravin'" about devils. The other two spots, about a skeptical cat and a turd-eating dog, are OK, but somehow lack the timing and charm of Kim and Carl. In fact, I could see the guineas in a series of their own. But next time, double check the set design. That's totally a hamster wheel, and you don't want to kill your stars.
Attention brands in social media: Just because you can now use animated GIFs on Facebook doesn’t mean you actually should use animated GIFs on Facebook. Or, to be more specific, you probably shouldn’t post any GIFs featuring scenes from movies, TV shows or celebrity appearances—which negates about 99 percent of the good options out there. For a professional opinion on the issue, we turned to attorney Michael McSunas, one of the legal field’s top social media experts and senior counsel for marketing at Chrysler (though he notes that the following are his opinions, not those of Chrysler).
McSunas says the only way to post an animated GIF of a celebrity on your business page without risking legal trouble would be to get the permission of everyone featured in the clip, the copyright holder of the original recording and (just to be safe) the person who actually made the GIF. This applies to GIFs featuring noncelebrities as well.
“It would be a case-by-case basis,” McSunas says, “but if we were going to actually use a GIF, I'd say we'd need consent from the TV show. Or if it's a GIF of someone falling down, we'd want permission from the person falling down. I would treat it like any video. We'd need releases.” Without releases from liability, businesses risk legal action for using a celebrity’s likeness without permission or violating the copyright of a film studio, animator or other content creator. Here are McSunas’ tips for businesses that want to use animated GIFs on their social media channels:
1. Make your own GIFs featuring your own copyrighted materials.
2. If a GIF’s not yours, get written releases from the people featured in it and the copyright holder.
3. Don’t have releases? Consider linking off to the GIF or retweeting someone else’s post rather than embedding it in your own social channels.
4. If you’re making a GIF from a program your business sponsors, be sure you still have permission from the copyright holder.
5. Just because other brands get away with using a GIF, that doesn’t mean you will. And the larger your business, the more likely you are to become a target of legal action.
Whether they're nourishing babies or enriching the biodiversity of islands in the Indian Ocean, boobies just don't sit well with Facebook.
The social network has long been criticized for its inconsistent approach to breastfeeding photos. And now, a small Australian island's tourism board says a Facebook ad inviting eco-tourists to its Bird 'n' Nature Week has been unfairly banned—for a pun about the seabirds known as boobies.
"Some gorgeous shots here of some juvenile boobies," the ad read, next to images of the Red-footed Booby, Brown Booby and endangered Abbott's Booby. That copy is certainly suggestive, and you may even consider the innuendo mildly pedophilic. But Christmas Island tourism marketing manager Linda Cash figured at first that the ban was a mistake. She tells Travel Daily News:"We presumed our original advert was blocked automatically so we appealed to Facebook directly who re-affirmed the campaign was banned due to the sexual language—particularly the use of the word 'boobies.' "
Sam Collins, founder of Ethos Travel, which offers trips from the U.K. to Christmas Island, adds: "One of the world's great eco-tourism destinations is being deprived of its lifeline because someone at Facebook cannot comprehend that a booby is a bird."
Christmas Island has used the same "juvenile boobies" joke before, as seen in this photo series from January.
Claes Nilsson, the president of Volvo Trucks, talks up the Volvo FMX while standing—it is soon revealed—on a truck being suspended over the water by a crane in this crazy YouTube video, which calls out its own craziness. (There's "no trick filming," the automaker assures us.) I'm not a fan of ads calling attention to their own composition—that "needs a hook" line grates on me like sandpaper—but there's something undeniably endearing about a man in a suit wearing a hard hat. Plus, you have to admire the bluntness of the stunt, and its effectiveness (almost 700,000 views in two days). As the top YouTube comment saliently wonders of the FMX: "How can it possibly carry the weight of his balls?"
Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the local franchise is crowing about the sugar rush. So what if it's all because of a controversial ad?
No, really, CEO Nadim Salhani says—so what? The ad in question shows a smiling woman in blackface with bright-pink lipstick holding the chain's new "charcoal donut." Predictably, this is kicking up a fury—outside its target region—though Salhani says that's just "paranoid American thinking." Salhani, whose teenage daughter is the model in the ad, further asks the Associated Press: "We're not allowed to use black to promote our donuts? I don't get it. What's the big fuss? What if the product was white and I painted someone white? Would that be racist?"
Dunkin' Donuts in the U.S. sees the situation differently, posting an apology on its website and promising a swift takedown due to the campaign's "insensitivity." Human Rights Watch called the ad "bizarre and racist." There's no word on whether Salhani, a surefire candidate in his own mind for father and marketer of the year, is still employed.
Skittles continues to walk the line between cute and creepy. How successfully it does so is, of course, a matter of personal taste. This new spot from DDB Chicago, "Skittles Smile," sets my choppers on edge for some reason, but I'm about 96 years past the target demo, and it probably works just fine for its intended audience. The ad's high-school-age heroine clearly savors the flavor of her deep-kiss encounter with a boy who has Skittles for teeth. (Were his baby teeth Pez?) The girl is played by Laura Spencer, who has gained a following from her role in The Lizzie Bennet Diaries, an Internet reboot of Jane Austen's Pride and Prejudice. Spencer also appears in a current Sprint commercial, though swapping spit with her co-star in that one would've been a grave mistake. Credits below.
Behind the scenes of the new skittles "SMILE" commercial aka best wrap surprise ever! http://t.co/xMhcRT2YA2
CREDITS Client: Mars/Skittles Agency: DDB, Chicago Senior Vice President, Executive Creative Director: Mark Gross Creative Director, Copywriter: Kathleen Tax Creative Director, Art Director: Marisa Groenweghe Vice President, Producer: Will St. Clair Production Manager: Scott Terry Vice President, Senior Account Director: Kate Christiansen Vice President, Account Director: Gwen Hammes Account Executive: Jennifer Marks Account Manager: Trace Schlenker Senior Vice President, Group Strategy Director: David "Chizzy" Chriswick
We've all been there. Heartbroken, bearded and alone. This is place that some might call "the dumps," an unbearable place full of darkness, loneliness and misery. It's all because you've been without "the one" for far too long. (It reminds me very much of the time my dog ran away when I was 5. I still wonder where Kujo is. Or that time my 7th grade girlfriend left me because I got braces.) And even though Blake Shelton takes you fishing to cheer you up, it's not working. You still miss 'em. I guess the only thing left to do is belt out arguably the most passionate lyrics ever laid to vinyl: "Reunited," by Peaches and Herb.
Before you know it, the sun will shine again, the animals will begin to chirp again, and Christina Aguilera's angelic voice will rise behind you—seconds before she pulls a Jesus and walks on water to join you and Blake. If that's not magical enough for you, there's more. Moments later, Poseidon, ah hem, the great Cee Lo Green, emerges with three lovely mermaids to round out the hook. "Reunited and it feels so good!"
At this point, you may have a hard time believing what you've just witnessed, but what the hell. The band is finally back together! Or is it? This all can't be real, right? Guess, we'll have to tune into NBC's The Voice on Sept. 23 to see if dreams really do come true.
Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot by Ogilvy Cape Town, an office drone pops the layered gum, slips away into an indulgent fantasy of synchronized swimmers and fruit waterfalls that cop a feel, and, of course, walks across water to play a saxophone duet with a parrot. The whole thing was put together using an indulgent set that included 30 tons of pink goo. Check out the behind-the-scenes video for shots of the set and a delightfully unenlightening interview with the quirky director, Trevor Clarence. Credits below.
CREDITS Client: Stimorol Sensations Agency: Ogilvy & Mather, Cape Town, South Africa Executive Creative Director: Chris Gotz Associate Creative Director: Tommy Le Roux Creative Group Head: Prabashan Panther Agency Producer: Anthea Beylis Art Directors: Reijer van der Vlugt, Matthew Pullen Copywriters: Justin Osburn, Dean Paradise Production Company: Your Girlfriend Director: Trevor Clarence Executive Producer: Linda Bogle Postproduction: Black Ginger Sound Design: We Love Jam Voiceover Artist: Adam Behr
Yahoo is just hours away from that terrifying moment for any brand: the unveiling of a new logo. But the company has approached this rebranding a little differently.
A month ago, it launched "30 Days of Change," a project in which it unveiled a new logo each day—displaying each one on its homepage and throughout its network in the U.S. "It's our way of having some fun while honoring the legacy of our present logo," Yahoo said.
The project has now featured 29 logos. The 30th, set to be introduced tonight at midnight ET/9 p.m. PT, will be the company's official new logo. Yahoo has not said whether No. 30 will be one of the previous 29, or a completely new mark. (If it's one of the earlier ones, then this whole thing appears to have been an elaborate focus-group test—wise, perhaps, given the vitriol that greets many new corporate logos.) This much we do know: "We'll be keeping the color purple, our iconic exclamation point and of course the famous yodel," says the company. "After all, some things never go out of style."
Whatever the case, it's worth looking at the 29 and asking if any of them is an improvement on the original. (Apologies for leading the witness, but we should mention that the Day 10 logo has fared best among the public, according to polling site Polar.) In fact, we have a 30th option to consider, too—as 99designs held its own unofficial contest to develop a new Yahoo logo, and has picked a winner.
So, below, check out Yahoo's 29 options from the past month, plus the 99designs victor. And tell us: Should any of them actually be the new Yahoo logo?
If anyone out there considers themselves a card-carrying A.1. steak sauce enthusiast, you'll soon have the actual card to prove it. The venerable steak sauce and Crispin Porter + Bogusky have launched the A.1. for Life campaign, which rewards hard-core A.1. brand loyalists with perks like a VIP card that can get you steak sauce whenever you want it, wherever you are. Not bad. The campaign also offers swank Major League Baseball seats and—for the simple cost of your dignity—tickets to any Live Nation concert in America. (You have to upload a video of yourself singing an "A.1. Love Song" to get those.) Finally, you could win a belt buckle, watch or fedora with secret hatches for smuggling sauce packets around town. This seems like the most natural fit, because I feel like anyone who would call themselves an A.1. enthusiast also owns a fedora and wears it with casual clothes.
