If blockbusters are your thing, settle in for this mega-epic mashup from trailer editor Vadzim Khudabets, featuring the most explosive, awe-inspiring and just plain cheesy moments from 99 different movie trailers. Check out a full list of the movies after the jump, and see the chronological edit on Khudabets's site. Via Adverve.

Featured movies:
300
300: Rise of an Empire
2012
10,000 BC
A Good Day to Die Hard
After Earth
The Amazing Spider-Man
Angels & Demons
Armageddon
Avatar
The Avengers
Batman Begins
Battleship
Broken Hill
Bunraku
Captain America: The First Avenger
The Chronicles of Narnia: Prince Caspian
The Chronicles of Narnia: The Lion, the Witch and the
The Chronicles of Narnia: The Voyage of the Dawn Treader
Clash of the Titans
Cloud Atlas
The Dark Knight
The Dark Knight Rises
The Divide
Dragonball Evolution
Dredd
Elysium
Ender's Game
Eragon
Fantastic 4: Rise of the Silver Surfer
Fast & Furious
The Forbidden Kingdom
The Fountain
Getaway
Ghost Rider
Ghost Rider: Spirit of Vengeance
The Golden Compass
Gravity
Green Lantern
Green Zone
Harry Potter and the Deathly Hallows
Harry Potter and the Order of the Phoenix
Hellboy II: The Golden Army
Hitman
The Hobbit: The Desolation of Smaug
I Am Legend
I Am Number Four
The Incredible Hulk
Inkheart
Jack the Giant Slayer
John Carter
Journey 2: The Mysterious Island
Knowing
The Last Airbender
Legion
Live Free or Die Hard
The Lone Ranger
The Lord of the Rings
The Lovely Bones
Man of Steel
The Mummy: Tomb of the Dragon Emperor
The New World
Next
The Nutcracker
Oblivion
Pacific Rim
Percy Jackson & the Olympians: The Lightning Thief
Priest
Prince of Persia: The Sands of Time
Real Steel
Resident Evil: Afterlife
Resident Evil: Extinction
Resident Evil: Retribution
The Seeker: The Dark Is Rising
Skyline
Solomon Kane
The Sorcerer's Apprentice
Star Trek
Star Trek Into Darkness
Sucker Punch
Sunshine
Super 8
Takers
Terminator Salvation
Thor
Thor: The Dark World
To the Wonder
Trance
Transformers
Transformers: Dark of the Moon
Transformers: Revenge of the Fallen
The Tree of Life
TRON: Legacy
Underworld: Awakening
Upside Down
Watchmen
World War Z
Wrath of the Titans
X-Men Origins: Wolverine

Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but giving it a sleeker, more contemporary look. The company's first logo, unveiled upon its founding in 1928, featured a sunrise to represent the optimism of a new day. Thirty years later, a shield was added to symbolize protection. That's the way it remained, until now. The new logo, designed in collaboration with Lippincott in New York, keeps the sun and shield—but otherwise has a whole new look. Farmers CMO Mike Linton tells Adweek that it's a "nice evolution." He maintains that a strong logo is critical in distinguishing oneself in today's saturated insurance marketplace. Farmers unveiled the new logo to its sales force at a big meeting in Chicago last week. Asked if logo debacles like Gap's gave Farmers pause in changing its logo, Linton replied, "We researched this to pieces." The company considered hundreds of options in a process that lasted several months, he added.

If blockbusters are your thing, settle in for this mega-epic mashup from trailer editor Vadzim Khudabets, featuring the most explosive, awe-inspiring and just plain cheesy moments from 99 different movie trailers. Check out a full list of the movies after the jump, and see the chronological edit on Khudabets's site. Via Adverve.

Featured movies:
300
300: Rise of an Empire
2012
10,000 BC
A Good Day to Die Hard
After Earth
The Amazing Spider-Man
Angels & Demons
Armageddon
Avatar
The Avengers
Batman Begins
Battleship
Broken Hill
Bunraku
Captain America: The First Avenger
The Chronicles of Narnia: Prince Caspian
The Chronicles of Narnia: The Lion, the Witch and the
The Chronicles of Narnia: The Voyage of the Dawn Treader
Clash of the Titans
Cloud Atlas
The Dark Knight
The Dark Knight Rises
The Divide
Dragonball Evolution
Dredd
Elysium
Ender's Game
Eragon
Fantastic 4: Rise of the Silver Surfer
Fast & Furious
The Forbidden Kingdom
The Fountain
Getaway
Ghost Rider
Ghost Rider: Spirit of Vengeance
The Golden Compass
Gravity
Green Lantern
Green Zone
Harry Potter and the Deathly Hallows
Harry Potter and the Order of the Phoenix
Hellboy II: The Golden Army
Hitman
The Hobbit: The Desolation of Smaug
I Am Legend
I Am Number Four
The Incredible Hulk
Inkheart
Jack the Giant Slayer
John Carter
Journey 2: The Mysterious Island
Knowing
The Last Airbender
Legion
Live Free or Die Hard
The Lone Ranger
The Lord of the Rings
The Lovely Bones
Man of Steel
The Mummy: Tomb of the Dragon Emperor
The New World
Next
The Nutcracker
Oblivion
Pacific Rim
Percy Jackson & the Olympians: The Lightning Thief
Priest
Prince of Persia: The Sands of Time
Real Steel
Resident Evil: Afterlife
Resident Evil: Extinction
Resident Evil: Retribution
The Seeker: The Dark Is Rising
Skyline
Solomon Kane
The Sorcerer's Apprentice
Star Trek
Star Trek Into Darkness
Sucker Punch
Sunshine
Super 8
Takers
Terminator Salvation
Thor
Thor: The Dark World
To the Wonder
Trance
Transformers
Transformers: Dark of the Moon
Transformers: Revenge of the Fallen
The Tree of Life
TRON: Legacy
Underworld: Awakening
Upside Down
Watchmen
World War Z
Wrath of the Titans
X-Men Origins: Wolverine

Car ads have disappointed me lately, so I was pleasantly surprised by this Fallon London spot for Skoda, which ranks as one of the more entertaining and memorable commercials in the category so far this year. (It avoids stalling on gooey sentimentality and hey-we-set-a-record! docudrama.) The awesomely realized one-joke spot shows various objects in a typical suburban neighborhood that have become outrageously big and powerful. These include a baby carriage that's more like a tricked-out moon-buggy; an ice-cream truck serving 2-foot-high cones; a lawnmower with eight cylinders; a jackhammer with mini-hammers to really grind up the pavement; a barbecue grill that's a cross between a UFO and a nuclear plant; and a kid's Big Wheel-type tricycle with wildly humongous wheels. Despite all the size and power on display, folks still stare open-mouthed at a dude tooling around in his high-performance Skoda Octavia vRS.

The action manages to be self-consciously silly but never stupid, because the souped-up stuff, while outlandish and cartoony, is nonetheless cool-looking and convincing. (Check out the "behind-the-scenes" clip below, which opens with a spoof commercial for the jet-powered, bomb-proof grill, and shows some of the impressive props being made.) The slogan, "It's not your everyday family car," is a bit weak, but I still got the message that this is one powerful Skoda, and it might just turn some heads on my boring old street. I'm sold ... I'll take the grill! (And a chocolate cone with extra sprinkles, please.)

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai for the toy carmaker's Safari series. It was written and art directed by Pramod Chavan. Credits below.

CREDITS
Client: Hot Wheels
Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Vijay Sawant, Manoj Shetty
Creative Director: Minal Phatak
Art Director, Copywriter: Pramod Chavan
Photographer: Avadhut Hembade
Account: Ajay Mehta, Konkana Ghosh

In the tradition of amusingly written Craigslist ads, here's one from a brokenhearted San Francisco man who is selling the bed on which he and his girlfriend (UPDATE: or perhaps his boyfriend?) slept—until he or she cheated on him. At $150, the Simmons Beautyrest mattress is "priced to move," the man says. Here are some gems from the listing:

• $150 and it's yours. No catch. Get this fucking mattress out of my life.
• It's three years old, and feels like you're sleeping on a fucking cloud—even when you're unknowingly sleeping next to a lying cheater.
• For 6-8 hours every night you'll forget that you're sleeping next to a sociopath.
• Don't agree to $150 and get to my house and offer $100. Because that would make you a lying cheater.
• Not a deal-breaker, but it would help immensely if you looked like my ex as I would love to see an entitled, Ivy-League educated asshole struggle with this thing.
• Priority will go to those who can come get this literal bed of lies today, as I've got the entire Fiona Apple and Alanis Morissette discographies to get through.

Full text of the ad below. Via Happy Place.

Come get this Plush-ass queen Simmons Beautyrest out of my life - $150

The pain of my broken heart now means less back pain for you! This is basic law of transference type shit. I'm pretty sure the physics work out, but then again—I paid my college roommate who was a scholarship student to do all my take home exams so I can't be entirely sure.

So here's the deal: $150 and it's yours. No catch. Get this fucking mattress out of my life.

It's a plush queen-sized Simmons Beautyrest. It's three years old, and feels like you're sleeping on a fucking cloud—even when you're unknowingly sleeping next to a lying cheater. In a bad relationship and have to lie next to the constant reminder that you didn't go to grad school so that you could move and get engaged? Then this is the bed for you, it will get you to fucking REM and for 6-8 hours every night you'll forget that you're sleeping next to a sociopath. There are no stains, and this thing hasn't seen action in a while.

I thought about giving it away for free, but then I figured, what the hell—sell the bed, and go buy a Fleshjack and a handle of whiskey. And that's how I settled on $150. This thing is priced to move. It's worth much more than the price, and I figure that even someone who is looking at Craigslist on a Tuesday morning could easily afford it. So don't email me with your lowball offers. And don't agree to $150 and get to my house and offer $100. Because that would make you a lying cheater, and I would rather set the mattress on fire and throw it out of the window rather than sell it to you. Seriously, I will lose it.

Priority will go to those who can come get this literal bed of lies today, as I've got the entire Fiona Apple and Alanis Morissette discographies to get through.

And no, I won't help you get it out to your car. There are only eleven steps up to my apartment. You figure it out. I was going to sell the mattress for $200 but I figured it was worth the $50 to watch someone else have to struggle over this oppressive burden. Not a deal-breaker, but it would help immensely if you looked like my ex as I would love to see an entitled, Ivy-League educated asshole struggle with this thing. But totally not necessary.

Hey, you, person who will spend $20 per pastry to a pastry scalper to get your hands on the newest hottest pastry invention. Or you, person who cries because you couldn't get your hands on one, because other people ate them all, even though you were really looking forward to it. Do humanity a favor and spend your extra money and emotional energy on feeding the hungry. Hell, you might even get your grubby paws on a Cronut after all. (For the ignorant, that's a cross between a croissant and a donut, natch.) "The Cronut Project," spearheaded by some BBH New York interns, partnering with NYC Food Bank and Cronut inventor Dominique Ansel, features a daily raffle—with the donor who pledges the most money, plus another random donor, getting a free Cronut. It all ends tomorrow, after which you'll have to buy a plane ticket to South Korea so you can get a Dunkin Donuts knockoff. Photo via.

The horribly cheesy corporate song is something of a tradition. The classic example is Bank of America's cover of U2's "One," with the lyrics updated to celebrate BofA's merger with MBNA. We've seen it in the agency world, too—for example, the Ogilvy Athens tribute in song to David Ogilvy, and SapientNitro's wretched "Idea Engineers" music video.

Here's a new mortifying entry: the Mercedes-Benz Service Song. It's sung from the point of view of a Mercedes car that's desperately craving a little TLC from a Mercedes repairman who knows how to use his hands. The lyrics begin: "I like them to be strong, that they can catch me when I skid/Like them to turn me on, I thought that some of them did/But just as I needed a helping hand, so many men were 'out of service,' not like you … You only give your best, won't stop until I smile." These prurient declarations, sung (by Patricia Meeden) like this is the '80s, are paired with the most clichéd, over-Photoshopped images they could apparently produce.

It may be the most downmarket thing this luxury brand has ever produced. I give it a week before it's gone from YouTube. Extended version after the jump. Via The Denver Egotist.

Are you so tired of James Franco's artsy Instagram pictures, his smirking superiority, his pretentious poetry, his cornrow-sporting Spring Breakers white gangsta, his incessant everywhere-ness—so much so that you could just punch him right in his boyishly handsome face? Here's the perfect video snippet for you. The actor-writer-producer-"student of life" already let slip—in a recent Instagram video as laconic and lifeless as his Oscar co-hosting gig in 2011—that he'll be the subject of an upcoming Comedy Central roast. Now the cable network is starting its own promotion, creating the piece of performance art below that a lot of haters will no doubt really dig. Take that, pretty boy! But the 35-year-old star is still standing, of course. He'll play a young Hugh Hefner in the upcoming flick Lovelace, about Linda Lovelace and the porn game-changer Deep Throat, premiering next week. And there's that book of poetry on the way. What a great time for a beatdown. The cable channel roast airs Sept. 2.

Hanes is asking women to overshare on social media by telling the world the color of their undies. They're pretending that revealing your panty color is some sort of slightly salacious act, and they're willing to offer you free undies if you do it, though it's pretty clear that the whole thing is cleverly disguised market research into preferred panty colors. So, what have they learned over at UndercoverColor.com? Most people talk about their undies at lunch! Five percent of the people telling Hanes the color of their panties are dudes! Pink is currently the most popular color, with 23 percent of all responders selecting it! I was one of those pink wearers. However, the interaction with the brand was somewhat less than satisfying. I told them I was wearing pink. I got to choose between a number of hideous Pinterest-style images with pre-composed tweets. These included flirtatious tweets like, "A good girl might not share her underwear color, but who says I'm a good girl?"; incomprehensible tweets like, "Act like a lady. Underwear like a boss"; and what-the-what tweets like, "It's kind of like a French manicure for my bum!" At which point, you're done! End of website! You never see Hanes underwear anywhere. Which is quite undercover.

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed classic menu items (or at least, prop food dressed up as, for example, the ideal Big Mac). We already posted the TV spots from the same campaign, but these print ads are worth looking at in their own right. Mainly because they exclude Golden Arches or other overt branding—and they get away with it. In the on-point words of one commenter, "Lazy, but genius." The images are easily recognizable, and striking enough that, depending on your relationship with the brand, they'll either have you licking your chops or feeling a little queasy. Either way, they make an impression. More images below.

You may have seen an uncharacteristically bawdy ad for Crocs on the Internet this week. Well, it turns out it was fake (it was apparently a spec spot from London production company Compulsory), and Crocs isn't happy about it."It is not an authentic Crocs ad," the company says. "We're very concerned by it, because it does not reflect our company values as a global lifestyle brand. No one at Crocs is familiar with this ad; no one at Crocs authorized its creation or appearance. We are committed to portraying the Crocs brand in a positive and respectful manner." This is understandable. Any sexiness scale worth anything would rate Crocs somewhere between dead grandma and Linux conference. Any ad that suggests otherwise is clearly phony.

Don't get me wrong. I love kids. They're adorable and tons of fun to be around. But man, can they be a handful. And these days, you can't even trust the girl next door to babysit. So, here's a message from some young filmmakers: Protect yourself, literally and figuratively.

The one-minute spec spot for Durex from director Paul Santana—named best spec spot of the year by the AICP—is borderline melodramatic genius. It's an excellent depiction of what may lie ahead if you're not careful. The music, which masterfully drives the piece, is Beethoven's Piano Sonata No. 14, also known as the Moonlight Sonata, which is offset by humorous yet dramatic cinematography. The slow motion increasingly builds the misery of fatherhood: the unkempt yard, the overcooked hot dogs, the wild kids (why won't they stop running around?), the screaming wife, the fake smiles. Will it ever end? Then, wham, a wake-up call, a shot to the family jewels. Don't let it get this far, guys. Protect yourselves now so you don't have to protect yourselves for the rest of your natural lives.

Credits below.

CREDITS
Production Company: Supply and Demand
Executive Producer: Tim Case and Charles Salice
Director: Paul Santana
Producer: Brad English
DP: Greg Daniels, Paul Santana
Editorial: Beast Detroit
Editor: Stewart Shevin
VFX: The Stable, Joe Laffey

Not sure what the endgame for this Vitamin Water subway "prank" was, since it's basically a comedy video the brand rivet-gunned its "Make Boring Brilliant" tagline onto. Still, two things immediately caught my eye. First, all the regular commuters gritting their teeth when they hear “may I have your attention please,” because homelessness on public transit is something of a medicine show these days. Second, the subway bragger's shtick went on way too long, and his audience figured out what he was doing well before he finished up and left them alone. Hard to call this a prank, really—it's more of a stunt. Plus, maybe a sugar-water brand's energy would be better spent actually helping the homeless than making fun of them.

I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial designed to sell shoes. Cue the fall/winter ad push by British footwear brand Dr. Martens and its centerpiece 90-second video by London agency Odd. The spot tries to bring the brand's "Stand for Something" slogan to life by focusing on Brits of various ages and ethnicities. They ride bikes, ice skate, go clubbing, drive cars, splash through puddles, dress in drag and generally hang out—all while wearing Dr. Martens, naturally. They say stuff like, "I stand for rising against conformity," and "I stand for being unique," and "We stand for the youth because they shape the future." (The future? Hey, Dr. Martens, 1980 called. It wants its mohawk haircuts back.)

Look, these seem like perfectly nice people, but they're still generic media types, strutting around in a promotional clip shot in a rocked-up/quick-cut style that's far too familiar. To be fair, the spot's well made and the positioning suits Dr. Martens, with its strong ties to music culture. Still, the "I/We stand for" platitudes sound like marketing-speak, especially when viewers are encouraged to share their own versions via hashtag. The attitude feels forced, and the "coolness" seems coldly calculated. Cross-dressing: How hip! Someone casually says the word "shit." Cool, baby!

Besides, Wendy Davis taught us that if you really want to #StandForSomething, and be comfortable for hours while doing it, you'd better wear Mizunos.

You might think Dos Equis's mind-bendingly classy pitchman was too busy saving super-models on the far side of the world to spend any time answering to the dweebish hoi polloi on an Internet forum. Guess again: Jonathan Goldsmith, the actor who plays the brewer's "Most Interesting Man in the World," took to Reddit last week for an"Ask Me Anything" Q&A session with the site's community. While he's quick to point out he's had roles in some 350 other movies and TV shows, he's also a crowd-pleaser: The lion's share of his banter is very much in character. For example, What does he drink when he's not drinking beer? "A gin martini or almost anything from the Isle of Islay," of course. What are the seven words Eskimos use to call his beard? "Lovely, strong, ticklish, charming, mysterious, tasty, electric." How often does he get recognized? "Very often. A set of twins jumped out of a Rolls Royce to meet me in Hollywood traffic." His feelings towards fellow hyper-suave pitchman, Old Spice's Man Your Man Could Smell Like? "Isaiah [Mustafa] is a friend and a charming gentleman." But it's not all fun and games: Goldsmith did the Q&A to raise money for non-profits Clear Path International and Mines Advisory Group, and their efforts to remove explosives from post-war zones like Vietnam. The actor's appearance has the masses clamoring for more, with one commenter challenging Dos Equis owner Heineken and Old Spice parent P&G to pair up Mustafa and Goldsmith for a "summer action blockbuster film," with part of the proceeds going to the mine-clearing cause. It's a great idea. Allow us to join in the pipe-dreaming, and point out that the title more or less writes itself: "The Most Interesting Man Your Man Could Smell Like—In The World." 

Domino's has joined the chorus of voices praising tech and innovation and start-ups (three of the key squares in Media Buzzword Bingo) with its “Powered by Pizza” campaign. It posits that most creative endeavors are fueled by pizza. To that end, the brand is sending $500 gift cards to a handful of startups. It's also partnering with fundraisers on Indiegogo to offer smaller gift cards as rewards to donors if and when selected projects reach their respective goals. Gotta say, the brand is absolutely right about pizza being a staple food of people sacrificing sleep and nutrition in the name of progress. Not Domino's Pizza though—it's awful. Photos of the brand's "Pizzavestment" kit after the jump. Agency: Crispin Porter + Bogusky.

We'd say spoiler alert, but it's pretty clear from the get-go where this ad from bra brand Wacoal is going. The drawn-out close-ups of ambiguous cleavage and blurry surveys of bare legs are sure signs that there's a twist in the works. By the time the eyelashes come off, there's little doubt left that the woman in the ad is probably not a woman after all. It doesn't help that it's been done before—and much more tastefully—in print ads from Dutch brand Hema.

Everyone knows the smother mother. She drowns you in unwanted attention and unsolicited advice—popping up where she shouldn’t, like at your office meetings, or when you’re in the shower. But not everyone knows the Smothered Burrito, new from Taco Bell. The brand’s latest ad from Deutsch LA encourages you thirtysomethings who are still living at home to forgive your obnoxious mom if she bribes you with Taco Bell. (Presumably, she’ll be standing by with a bottle of Pepto-Bismol, too.) Of course, you could always just move out of the house. Your newfound confidence might help you move up the corporate ladder a little more quickly. Before you know it, you’ll be able to afford a meal that won’t give you indigestion—or at least Chipotle.

In this visually stunning, Tron-inspired light show, Adidas Football is hawking its Lionel Messi line—specifically, the Adizero F50 Messi boot. If you don’t know who Messi is, you need to get out from under your rock. “He is the best player in the world,” according to Pedro, my partner, who is from Brazil, where people do know about these things. The brand attached hundreds of hand sewn LEDs to Adidas TechFit gear Messi was wearing, and then filmed him at 1000 frames per second with a phantom camera. Apparently, it's the sort of thing that makes football fans fall to their knees and drool. I guess the spot, titled "The New Speed of Light," is saying that he moves real good, or something. But who cares? It looks freaking rad. Credits after the jump. (Via The Inspiration Room)

Client: Adidas Football
Agency: Iris Worldwide, London
Creative: Adam Fish
Managing Partner: Henry Scotland
Agency Producer: Sophie Horner
Account Director: Simon Voxall
Adidas Global Brand Director: Thomas Van Schaik
Film Studio: ML Studio 
Producer: Phil Tidy
Post Producer: Mark Logue
Film Director: Marcus Lyall