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This Agency Made an App That Lets Your Cat Take Its Own Selfies
All in all, cats are pretty clueless. Show them some pixelated fish, mice and treats, and they'll jab their fangs right against the digital screen and try to take a bite. Then … bam! Your tablet takes...
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This Women's Choir Bleats Out Goat Versions of Christmas Carols for a Good Cause
It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. But last year, giving contenders a run for their money,...
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Santa Abducts and Tortures a Single Mother in 2016's Weirdest Christmas Ad
A bizarre Christmas commercial from Russia is under fire for showing Santa Claus trying to teach a single mother a lesson in being a better parent—by abducting her and dragging her through the...
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The 50 Most Read AdFreak Stories of 2016
As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Here are the 50 most read AdFreak stories of 2016: read...
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Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016
We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months. There were a number of notable...
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Emotional Abuse Is Hiding in These Clever Ads That Say Different Things at...
In 2015, Women's Aid released "Look at Me," a digital billboard where the bruises on a woman's face faded when more bystanders looked at her. Created by WCRS, it was a powerful way to remind us of the...
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Duracell Saved a Lot of Tears by Delivering Free Batteries to Midwest...
It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals. We hate batteries. More than that, we hate...
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Domino's Made a 'Wipeable' Adult Onesie, So You Can Get Pizza All Over...
Want to attack your pizza like a Neanderthal, but worried about getting sauce all over your fancy clothes? Domino's has the perfect gag garment for you. Just in time for New Year's Day, which is...
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What Are the Most Anticipated Movies of 2017?
Here in Chicago, it's beginning to get consistently cold. We've got that drab, gray thing going on that will be the default status until, roughly, March. We're getting to the point where "Do I have...
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This Grocery Chain Just Mocked Amazon Go as a Latecomer With a Snarky Remake...
Four years ago, we started to wonder—what would shopping look like if you could walk into a store, grab what you want and just ... go? That's how the ad for Amazon Go begins. Released late last year,...
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Dollar Shave Club Goes for the Really (Really!) Big Laughs in Its Latest Ads
Hey, Dollar Shave Club, what's the big idea? In the brand's latest kooky commercials, razors grow to fantastic proportions. They're roughly the size of compact cars—and sold, appropriately enough, in...
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Wendy's Put a Troll on Ice With 2017's Best Tweet So Far
The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. When a Twitter user posted some (now-deleted)...
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Harry's, the Shaving Brand, Tells Its Whole Unlikely Story in This Fun...
To tell the origin story of Harry's, the shaving subscription service, co-founders Jeff Raider and Andy Katz-Mayfield will show you their baby pictures and their boxer shorts. It's their way of...
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How Do You 'Invest Like a Woman'? Sallie Krawcheck Shows You With Ellevest's...
You've heard about all sorts of gaps that put women at a social disadvantage—like the wage gap and thigh gap, not to mention the pink tax. But have you heard of the investment gap? That's the gap that...
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Kevin Hart Goes Way Off the Grid in W+K's Odd, Amusing Ads for the Apple...
Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc. But he's also a frequent runner who...
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Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest...
It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. Two separate ads feature Ash and Emma, a pair we meet...
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This Mars Snack Brand Got Nonactors to Act in a Commercial, and the Results...
To celebrate its one-year anniversary, Mars brand goodnessknows—a bite-sized snack made with fruit, nuts and dark chocolate—has released the "Try a Little Goodness" campaign. Created by BBDO San...
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The World May Judge You, But Planet Fitness Promises to Be the Exception
Judgment's a drag, especially for those of us being judged based on our appearance after adding a few pounds over the holiday season. We like pie! Is that so wrong? Judgment in a gym setting can be...
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The Story Behind the Incredible, Inspiring Adidas Spec Ad That Has Everyone...
The elderly man only wanted a moment away from his dreary life, where he sat surrounded by others counting down the hours while dreaming of past glories. The key to his freedom was simple—a well-worn...
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DiGiorno Wrote a Rap Song About Pizza, and It's...Pretty Tight, Actually
As football season winds down, DiGiorno tries to whip up some pre-Super Bowl momentum with its first proper No. 1 jam, "Rise to the Occasion." The music video, which is kind of all over the place,...
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