Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It

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When you hear the words human hair orchestra, don't you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila. To show the strengthening effect of its Cream Silk hair-care line, the marketer enlisted a custom bow-maker and used human hair washed with the products instead of the usual horsehair to string four violin bows. An all-female quartet then used them to play 40 songs over four hours in a busy Manila mall. They reported no broken strands through the four-set concert, which drew a crowd of more than 600 people. The live music's lovely, and the idea's unique, but doesn't the whole thing have a slightly creepy it-puts-the-conditioner-on-its-head vibe?

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