Last week we wrote about Heineken's JFK airport stunt, in which the brand dared travelers to drop their existing plans and go somewhere new and exotic with the push of a button—without knowing where. Today, we have video of some of the gameplay from the campaign, by Wieden + Kennedy in New York. It's pretty amusing. It begins, fittingly enough, with people who won't play the game—i.e., the sane ones to whom we can most easily relate. Then we get to the nutjobs—those outliers who are willing to make that call to friends and family and say they won't be visiting after all, but will be boarding a flight to who-knows-where at the request of people who've clearly been drinking. Most of the folks who take the plunge seem pretty happy with their new destination, although the guy going to Laos—he looks more than a little ambivalent.
     |