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Fifty years after Andy Warhol first displayed his seminal work 32 Campbell's Soup Cans, the marketer is celebrating the artist with a set of four limited-edition Warhol-inspired cans of the product—with splashy, colorful labels. "How do they look?" the brand asks on Facebook. Well, they look pretty great. The cans, produced with the approval of (and a license from) The Andy Warhol Foundation, will be sold exclusively at Target, for 75 cents each, starting Sept. 2. Campbell's is also sponsoring "Regarding Warhol: Sixty Artists, Fifty Years," an upcoming exhibition at the Metropolitan Museum of Art in New York. It has also built a "15 Minutes of Fame" app, launching Friday, which lets users to turn photos into a Warholian masterpieces.
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