Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier than" commercial for Geico. I thought he'd done so a while back, but it turns out that was Eddie Money. Eddie's tunes are so poppin' fresh. In the new spot, the Doughboy giggles his way through an airport security check, illustrating that people who save money by switching to Geico are "Happier than the Pillsbury Doughboy on his way to a baking convention." It's a better commercial crossover than most—less strained, for example, than Mr. Clean and the Target bull's-eye pooch shilling for Xerox. Too bad Geico's gecko wasn't on hand to fight Doughboy to the death to determine which ad mascot is best. I guess that's something I'll only enjoy in dreams. Go on, smack him, Gecko … bite his doughy ass!
CREDITS
Client: Geico
Spot: "Doughboy"
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer Joe Alexander
SVP/ Group Creative Director: Steve Bassett
VP/Creative Director: Wade Alger
SVP/ Art Director/Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
VP/Agency Executive Broadcast Producer: Molly Souter
Agency Producer: Samantha Tucker
Agency Junior Producer: Emily Taylor
Strategic Planner: Melissa Cabral
Account Team: Chris Mumford, Brad Higdon, Parker Collins, Carter Crenshaw, Susan Karns
Group Talent Director: Suzanne Wieringo
Production Business Manager: Amy Trenz
Production Company: Hungry Man
Director: Wayne McClammy
Director of Photography: Tim Ives
Executive Producer/ Managing Partner: Kevin Byrne
Producer: Nate Young
Production Supervisor: Steve Ruggieri
Editorial Company: Makenzie Cutler
Editor: Ian MacKenzie
Editor: Dave Koza
Assistant Editor: Carmen Hu
Editorial Producer: Evan Meeker
Director of Operations: Biz Lunskey
VFX: The Mill
Executive Producer: Jo Arghiris
Producer: Colin Blaney
Shoot Supervisor: Tony Robins
2D Lead Artist: Randy McEntee
2D Artists: Tony Robins, Paul Downes, Jamin Clutcher
Art Support: Rob Meade
3D Lead Artist: Kevin Ives
3D Artists: Billy Dangyoon Jang, Olivier Varteressian, Laurent Giaume, Justin Diamond, Sean Dooley, Joshua Merck, Hassan Taimur, Wyatt Savarese, Samuel Crees, Ross Scroble
Matte Painter: Can Y. Sanalan
Colorist: Fergus McCall
Doughboy Animation: Topix
Creative Director: Steven Hollman
Senior Producer: Christina Lord
Audio Post Company/Sound Design: Rainmaker Studios
Engineer: Jeff McManus
Music: "Happier Than" theme song by Adam Schlesinger
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