Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 22354

Betabrand Joins Dove in Gleefully Lying About Its Products in These ‘Alternative Facts’ Ads

$
0
0
"Alternative facts." The new term coined by our current presidential administration nine days ago has been repeated in headlines, tweets--and most recently, ads like this one from Dove. Retailer Betabrand has launched a new "Alternative Facts" campaign online and on billboards in the San Francisco area. Each ad boasts an outrageous claim with the tagline,...

Viewing all articles
Browse latest Browse all 22354

Trending Articles