It was back in the summer of 2014 that Neil Patrick Harris did his first ads for Heineken Light, via Wieden + Kennedy New York. From the beginning, the campaign has had a meta humor, wryly commenting on beer advertising generally—including, in one of the early spots, Harris why pondering why there are rules prohibiting him from drinking on TV.
W+K is now off the Heineken account, replaced by Publicis, but the 43-year-old Emmy and Tony Award winner continues to advertise the Light brand.