Back in September, Star Wars introduced its megamillion-dollar line of Rogue One toys with four stop-motion videos directed by Tucker Barrie and Dan MacKenzie, who worked on Charlie Kaufman's Academy Award-nominated film Anomalisa.
The campaign ran on the Star Wars YouTube channel and was a collaboration between Disney's Lucasfilm and creative network Tongal. It also kicked off a global competition that asked fans to share their "rogue stories" and win a trip to Rogue One's December premiere at the Presidio in San Francisco. (You can see the winners of that contest here.)
AdFreak caught up with Barrie to ask him about the making of the videos. See the videos here, and scroll below for our Q&A: