People notoriously have some of their best ideas in the shower. There's just one problem. You can't jump in the shower whenever you need inspiration. You probably don't even have a shower at work. And even if you do, well, showering relentlessly is time consuming.
Thankfully, The One Show has you covered. The ad award show just made a 360 video inside a shower, so you can virtually immerse yourself in a shower environment whenever you like—and brainstorm as though you were blissfully enjoying the real thing.
The tongue-in-cheek video is the work of agency Rethink in Vancouver and is part of The One Show's new call for entries campaign, themed "One is all it takes."