The World Wildlife Fund, dedicated to protecting the future of nature, has used the giant panda in its iconic black and white logo since 1961. But should the logo be updated, since the panda is no longer in danger of becoming extinct—but other wildlife is in critical danger due to global warming?
In September, the International Union for Conservation of Nature announced that the giant panda is no longer an endangered species, but rather "vulnerable." But while giant pandas may be safe for the time being, polar bears aren't as lucky.
Recently, Grey London saw a report that said with the rise of global warming polar bear numbers are likely to fall by one-third in the next 40 years. A major cause of that is human activity. With that in mind, a group of creatives from the agency came up with a new WWF logo, featuring the poster animal for climate change—the polar bear.