Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing moral considerations, she refuses and instead takes on a project to work against the gun industry and its interests, skirting the law and risking her career to do so.
It's an adult-skewing drama that's not a comic-book adaptation or franchise sequel/spinoff, but does feature what's said to be a powerhouse performance from Chastain in a story that's absolutely relevant given our current social climate.
Because it doesn't come with the built-in name recognition of something like Fantastic Beasts and Where to Find Them or Star Wars, EuropaCorp, the studio behind the movie, made Chastain the central focus of the campaign and sold the movie as a pulse-pounding thriller. The poster positioned Sloane hovering over the nation's capital like a benevolent god, and the trailers and TV spots sold the character as being in control and fearless, even in the face of one of the country's most powerful advocacy groups.
But how did those ads and that campaign actually activate the audience?