Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to the 1960s this weekend—with a "Time Travel Agency" pop-up store in NYC, a retro version of its logo (with ads to boot) and even a specially painted throwback airplane.
The pop-up store opened Friday on Wooster Street in SoHo, the same storefront where the carrier built an elaborate Rube Goldberg machine earlier this year. The Time Travel Agency, created by JetBlue agency MullenLowe, featured period characters and furniture, as well as 1960s fare deals and other giveaways.