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This Ad's Love Story Between a Mermaid and a Sailor Ends With Quite a Lovely Twist

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Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale ... from the perspective of the mermaid. 

Set to the plaintive croon of Tobias Jesso's "Without You," a mermaid sulking on the balcony of a sunken ship sees a sailor drifting down toward her. This kicks off a model courtship. 

The graphics depict a magical world illuminated by jellyfish. Love blooms around the shipwreck, a foreshadowing of darkness to come. You're bound to ask yourself a few questions: How does the sailor breathe underwater? Can you really barbeque steaks below sea level? How does that mermaid get pregnant? 

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