Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it's pretty much alone—the appeal of pure, unfettered materialism.
In this vein, it's taught us how to battle the deathlike rictus of "gift face," and even created a super-cheap line of crappy presents for people who'd rather spend their holiday budgets on themselves.
This year, Harvey Nichols kicks off winter with a wicked promotion for the Italian goods now available to its customers. Created by adam&eveDDB, "Britalia" appropriates a famous scene from As You Desire Me, a Luigi Pirandello play, in which an Italian couple are having a heated argument.