Remember that time Roundhouse sent a copywriter into the wilderness for a week, with nothing but client brands to keep him alive? Well, the Portland, Ore., agency just released the documentary. In "Living Off the Brands," witness how Lee Kimball ate, slept, bartered and battled the elements over the course of five long days.
The docu's got an Into the Wild thing going on, with narration from Kimball about nature and, of course, what it means to "live your clients' brands."
"I yearned to understand that casual claim and make it my credo," he says. "It was my desire to exist … persist … and persevere in the wilderness armed with only my body, my mind and the products of Roundhouse's clients."
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