Put them in, Coach!
Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to "Centerfield," John Fogerty's iconic paean to America's pastime.
"If you tell a girl she can't play baseball, what else will she think she can't do?" asks organization founder Justine Siegal, who last year became the first woman to coach for a Major League Baseball team (in the Oakland A's Fall Instructional League.) "We empower girls to be bold and confident in their passions and to never let a gender stereotype limit their dreams. We teach parents, leagues and communities how to start girls' baseball programs of their own. We run tournaments around the country so girls can meet other girls who love baseball as much as they do."