U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours.
It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows ... and grows ... and grows. Imperceptibly. As grass is wont to do.
Crafted by MullenLowe, the ad opens with brand spokesman Darien riding a lawnmower across an expansive green field. "Switch to U.S. Cellular," he says, "and get seven gigs of data for just $49 per month. You'll have so much data, you can stream almost anything. Even hours and hours of grass growing. Enjoy!"
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