There's a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of humanity—and if you're lucky, the brand behind the spot.
Apple Music's new spot, which broke on Sunday night's Emmy Award telecast and pointed to the extended online version version below (brilliant timing, A+ media team), has James Corden pitching ad ideas for Apple Music—goofy and, later, overly ambitious ideas—much to the chagrin of Apple's execs, who'd rather just tell people about the app's functionality.