A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cash and filmed in an 1850s textile mill in Maine.
Rinck handled Gorton's website, social media, PR, promotions and digital media for more than nine years. That relationship is now ending, as Gorton's is consolidating agencies. But Rinck is OK with that, as you can see in the video, where the agency does a rendition of "We'll Meet Again," a 1939 Vera Lynn song that Cash covered in 2002.