Pop culture is full of stories about people trying to escape the boring-ass town they were born in. Not so in Boring, Oregon. As one inhabitant remarks, "Nobody leaves. They think they're gonna go, but they stay."
Just like the Hotel California!
In a short film by Ogilvy & Mather London, a brand that we won't mention until later (to avoid spoiling the reveal) takes us directly to Boring—which actually exists!—to learn its charms, attributes and history.