"Betty B. goes to my school. This is my school."
In "Betty B.," a PSA written, directed, shot and edited by Matt Bieler, represented by Los Angeles-based Reset Content, a crisp young voice recounts her relationship with a girl from school. As she describes how Betty B. courted her trust, from saying hello to teaching her how to put lipstick on, we see flashes of the places and objects around which their friendship bloomed.
"I like having a friend," our protagonist muses, as she adds Betty B. on Facebook.
Halfway through the film, the narrative starts over. Same images, different relationship dynamics. See how it all plays out: