It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team.
OK so, in true Madden Season form, there's nothing subtle about it. The linebacker and Super Bowl 50 MVP dances and sings (with considerably Auto-Tune assistance) his way through an 80-second music video that kicks off agency Heat's annually anticipated campaign for the perennial video game franchise.
It's a parody of Justin Bieber's 2015 hit "Sorry," which has been viewed (deep sigh) 1.7 billion times on YouTube, but thankfully you don't have to be a Belieber to appreciate Miller's moves and rhymes.
Here's a taste of the lyrical mastery:
Rushing the passer and tackling dudes are some strengths of mine.
Build your game strategy around me 'cause my rating is 99.
Fill that spot for LB just by calling on me and we both can shine.
'Cause I just need one more shot to be MVP.